Preference heterogeneity and GM food in the UK
This study uses mixed logit models to reconsider the findings of choice experiment surveys with a focus on heterogeneity among consumers. The motivation is that these techniques allow the researcher to segment the market better. This is critical because it is not the average attitude or preference that is important, but the size of the groups who will be prepared to accept the product under certain circumstances. The causes of heterogeneity within the sample are investigated and the proportions of consumers willing to buy GM foods at various discounts are simulated. Copyright 2005, Oxford University Press.
To our knowledge, this item is not available for
download. To find whether it is available, there are three
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Volume (Year): 32 (2005)
Issue (Month): 2 (June)
|Contact details of provider:|| Postal: Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK|
Fax: 01865 267 985
Web page: http://www.erae.oupjournals.org/
More information through EDIRC
|Order Information:||Web: http://www.oup.co.uk/journals|
When requesting a correction, please mention this item's handle: RePEc:oup:erevae:v:32:y:2005:i:2:p:269-288. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Oxford University Press)or (Christopher F. Baum)
If references are entirely missing, you can add them using this form.