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Consumer Demand for a Ban on Antibiotic Drug Use in Pork Production

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  • Lusk, Jayson L.
  • Norwood, F. Bailey
  • Pruitt, J. Ross

Abstract

Consumer demand for a ban on subtherapeutic antibiotic use in pork production is measured using non-hypothetical choice experiments in a grocery store setting. Consumers are asked to choose between a regular pork chop plus a grocery coupon and an antibiotic-friendly pork chop without a coupon. Other consumers are asked to choose between a donation towards reducing antibiotic resistance and grocery coupons. These experiments reveal the private and public value consumers place on a ban, which is used with cost estimates to estimate the welfare impacts of a ban.

Suggested Citation

  • Lusk, Jayson L. & Norwood, F. Bailey & Pruitt, J. Ross, 2006. "Consumer Demand for a Ban on Antibiotic Drug Use in Pork Production," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35273, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeaso:35273
    DOI: 10.22004/ag.econ.35273
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