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Mesurer les préférences du consommateur pour orienter les décisions des pouvoirs publics : l'apport de la méthode expérimentale

  • Stéphane Robin

    (GATE - Groupe d'analyse et de théorie économique - CNRS : UMR5824 - Université Lumière - Lyon II - Ecole Normale Supérieure Lettres et Sciences Humaines)

  • Anne Rozan

    ()

    (UMR GSP - Gestion des services publics - CEMAGREF-UR GSLY - Ecole Nationale du Génie de l'Eau et de l'Environnement de Strasbourg)

  • Bernard Ruffieux

    ()

    (GAEL - Economie Appliquée de Grenoble - INRA : UR1215 - Université Pierre Mendès-France - Grenoble II)

La prise en compte de l'intérêt du citoyen dans la décision publique passe par l'estimation des préférences individuelles face à différents choix collectifs. Dès lors qu'il n'existe pas de marché de référence, mesurer l'impact d'une décision publique sur le bien-être des individus pose un vrai problème méthodologique. En dépit des nombreuses améliorations apportées à ces méthodes, l'enquête d'opinion ou l'évaluation contingente produisent des mesures altérées par différents biais. L'économie expérimentale constitue une méthodologie intéressante en permettant une mesure directe de la valeur qu'attribue un individu pour un choix, un scénario ou un bien non marchand. L'utilisation de cette méthode comme outil d'aide à la décision publique est croissante. Nous nous proposons dans cet article de faire une présentation de cette démarche. Précisément, cet article répond aux deux questions suivantes : Pourquoi faire de l'évaluation des préférences en laboratoire ? Comment conduire une telle investigation ?

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Date of creation: 2007
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Handle: RePEc:hal:journl:hal-00196310
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