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Do Consumers Not Care about Biotech Foods or Do They Just Not Read the Labels?

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Abstract

This paper uses experimental econoic methods to present evidence that the absence of a negative effect on demand in reaction to products containing GMO's is in large measure due to the fact that customers do not notice the labelling.

Suggested Citation

  • Noussair, C. & Robin, S. & Ruffieux, B., 2001. "Do Consumers Not Care about Biotech Foods or Do They Just Not Read the Labels?," Purdue University Economics Working Papers 1142, Purdue University, Department of Economics.
  • Handle: RePEc:pur:prukra:1142
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    References listed on IDEAS

    as
    1. Noussair, C. & Robin, S. & Ruffieux, B., 2001. "Genetically Modified Organisms in the Food Supply: Public Opinion vs. Consumer Behavior," Purdue University Economics Working Papers 1139, Purdue University, Department of Economics.
    2. Dermot J. Hayes & Jason F. Shogren & Seung Youll Shin & James B. Kliebenstein, 1995. "Valuing Food Safety in Experimental Auction Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 77(1), pages 40-53.
    3. Smith, Vernon L, 1982. "Microeconomic Systems as an Experimental Science," American Economic Review, American Economic Association, vol. 72(5), pages 923-955, December.
    4. William Vickrey, 1961. "Counterspeculation, Auctions, And Competitive Sealed Tenders," Journal of Finance, American Finance Association, vol. 16(1), pages 8-37, March.
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    More about this item

    Keywords

    FOOD INDUSTRY ; CONSUMPTION;

    JEL classification:

    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory

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