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Do Consumers Really Refuse To Buy Genetically Modified Food?

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  • Charles Noussair
  • StÈphane Robin
  • Bernard Ruffieux

Abstract

We elicit willingness-to-pay information for similar food products that differ only in their content of genetically modified organisms (GMOs). Participants in the experiment are a demographically representative sample of French consumers. 35% of participants are unwilling to purchase products made with GMOs, 23% are indifferent or value the presence of GMOs, and 42% are willing to purchase them if they are sufficiently inexpensive. The results contrast with surveys that indicate overwhelming opposition to GM foods. There is a surplus to be gained from the segregation of the market for food products into a GMO-free segment and a segment allowing GMOs. Copyright 2004 Royal Economic Society.

Suggested Citation

  • Charles Noussair & StÈphane Robin & Bernard Ruffieux, 2004. "Do Consumers Really Refuse To Buy Genetically Modified Food?," Economic Journal, Royal Economic Society, vol. 114(492), pages 102-120, January.
    • Handle: RePEc:ecj:econjl:v:114:y:2004:i:492:p:102-120
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