Are Stated Preferences Good Predictors of Market Behavior?
Using an economic experiment in conjunction with a survey, we analyze whether consumers’ hypothetical willingness-to-pay responses are effective predictors of actual market behavior. We model revealed preferences as a function of socio-demographic characteristics and instrumental variables that represent the intensity of stated preferences. Our findings show that consumers who state that they are willing to pay a premium, which is equal to or greater than a positive lower bound, have a higher likelihood of actually buying the product in question. This implies that consumers’ actions in the economic experiment validate their survey responses.
References listed on IDEAS
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- Adamowicz W. & Louviere J. & Williams M., 1994.
"Combining Revealed and Stated Preference Methods for Valuing Environmental Amenities,"
Journal of Environmental Economics and Management,
Elsevier, vol. 26(3), pages 271-292, May.
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