Valuation of Safety-Branded and Traceable Free Range Chicken in Ha Noi: Results from a Field Experiment
The valuation of traceable or safety-branded food by consumers in developing countries affected by diseases such as avian influenza, or with food safety issues in general, is very difficult to identify. Products that have safety-branding are not common, and food is usually purchased by bargaining at informal markets. However, valuation of traceability has important implications for livestock disease policies as well as agricultural sector development. Through developing a short-term certified supply chain for free range chicken in Hanoi, we were able to conduct a combined field experiment and detailed household survey to measure the valuation of this type of poultry. We find that consumers in urban Hanoi on average have a welfare gain of about $1 per whole chicken purchase for safety-branding and traceability, which translates into a potential annual consumer welfare gain of $66 million for such characteristics.
|Date of creation:||2009|
|Date of revision:|
|Contact details of provider:|| Postal: 555 East Wells Street, Suite 1100, Milwaukee, Wisconsin 53202|
Phone: (414) 918-3190
Fax: (414) 276-3349
Web page: http://www.aaea.org
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Noussair, Charles & Robin, Stephane & Ruffieux, Bernard, 2002.
"Do consumers not care about biotech foods or do they just not read the labels?,"
Elsevier, vol. 75(1), pages 47-53, March.
- Noussair, C. & Robin, S. & Ruffieux, B., 2001. "Do Consumers Not Care about Biotech Foods or Do They Just Not Read the Labels?," Purdue University Economics Working Papers 1142, Purdue University, Department of Economics.
- David Dickinson & DeeVon Bailey, 2001.
"Meat traceability: are U.S. consumers willing to pay for it?,"
2001-14, Utah State University, Department of Economics.
- Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U.S. Consumers Willing To Pay For It?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 27(02), December.
- Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U. S. Consumers Willing To Pay For It?," 2002 Annual meeting, July 28-31, Long Beach, CA 19670, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- David Dickinson & DeeVon Bailey, 2002. "Meat Traceability: Are U.S. Consumers Willing To Pay For It?," Working Papers 2002-07, Utah State University, Department of Economics.
- Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132.
- John List & Craig Gallet, 2001. "What Experimental Protocol Influence Disparities Between Actual and Hypothetical Stated Values?," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 20(3), pages 241-254, November.
- Mdafri, Abdellah & Brorsen, B. Wade, 1993.
"Demand for red meat, poultry, and fish in Morocco: an almost ideal demand system,"
Agricultural Economics of Agricultural Economists,
International Association of Agricultural Economists, vol. 9(2), August.
- Mdafri, Abdellah & Wade Brorsen, B., 1993. "Demand for red meat, poultry, and fish in Morocco: an almost ideal demand system," Agricultural Economics, Blackwell, vol. 9(2), pages 155-163, August.
- Jayson L. Lusk & F. Bailey Norwood & J. Ross Pruitt, 2006.
"Consumer Demand for a Ban on Antibiotic Drug Use in Pork Production,"
American Journal of Agricultural Economics,
Agricultural and Applied Economics Association, vol. 88(4), pages 1015-1033.
- Lusk, Jayson L. & Norwood, F. Bailey & Pruitt, J. Ross, 2006. "Consumer Demand for a Ban on Antibiotic Drug Use in Pork Production," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35273, Southern Agricultural Economics Association.
- William A. Masters & Diakalia Sanogo, 2002.
"Welfare Gains from Quality Certification of Infant Foods: Results from a Market Experiment in Mali,"
American Journal of Agricultural Economics,
Agricultural and Applied Economics Association, vol. 84(4), pages 974-989.
- Diakalia Sanogo & William Masters, 2002. "Welfare gains from quality certification of infant foods: Results from a market experiment in mali," Framed Field Experiments 00191, The Field Experiments Website.
- Maria L. Loureiro & Jill J. McCluskey & Ron C. Mittelhammer, 2003. "Are Stated Preferences Good Predictors of Market Behavior?," Land Economics, University of Wisconsin Press, vol. 79(1), pages 44-45.
- Jill E. Hobbs, 2004. "Information asymmetry and the role of traceability systems," Agribusiness, John Wiley & Sons, Ltd., vol. 20(4), pages 397-415.
- Train,Kenneth E., 2009.
"Discrete Choice Methods with Simulation,"
Cambridge University Press, number 9780521747387, November.
- J. Barkley Rosser, 2009. "Introduction," Chapters, in: Handbook of Research on Complexity, chapter 1 Edward Elgar Publishing.
- Masayoshi Maruyama & Le Viet Trung, 2007. "Supermarkets in Vietnam: Opportunities and Obstacles," Asian Economic Journal, East Asian Economic Association, vol. 21(1), pages 19-46, 03.
- Glenn Harrison & John List, 2004.
Artefactual Field Experiments
00058, The Field Experiments Website.
- Prabhu Pingali, 2004.
"Westernization of Asian Diets and the Transformation of Food Systems: Implications for research and policy,"
04-17, Agricultural and Development Economics Division of the Food and Agriculture Organization of the United Nations (FAO - ESA).
- Pingali, Prabhu, 2007. "Westernization of Asian diets and the transformation of food systems: Implications for research and policy," Food Policy, Elsevier, vol. 32(3), pages 281-298, June.
- Jayson L. Lusk & W. Bruce Traill & Lisa O. House & Carlotta Valli & Sara R. Jaeger & Melissa Moore & Bert Morrow, 2006. "Comparative Advantage in Demand: Experimental Evidence of Preferences for Genetically Modified Food in the United States and European Union," Journal of Agricultural Economics, Wiley Blackwell, vol. 57(1), pages 1-21, 03.
- Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D., 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, November.
- List, John A., 2009. "An introduction to field experiments in economics," Journal of Economic Behavior & Organization, Elsevier, vol. 70(3), pages 439-442, June.
When requesting a correction, please mention this item's handle: RePEc:ags:aaea09:49444. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.