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A Comparison of US and Canadian Consumers’ Willingness To Pay for Red-Meat Traceability

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  • David Dickinson
  • Jill Hobbs
  • DeeVon Bailey

Abstract

Auction experiments at locations in the U.S. and Canada are used to determine consumers’ willingness to pay for red-meat traceability and other enhanced food characteristics. Consumers in both countries are found to be willing to pay a positive amount for traceability, but would pay even more if traceability were bundled with other characteristics such as animal welfare or enhanced food safety. The results suggest a larger Canadian market for raceability, on a percentage basis, for beef than in the U.S.

Suggested Citation

  • David Dickinson & Jill Hobbs & DeeVon Bailey, 2003. "A Comparison of US and Canadian Consumers’ Willingness To Pay for Red-Meat Traceability," Working Papers 2003-06, Utah State University, Department of Economics.
  • Handle: RePEc:usu:wpaper:2003-06
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    File URL: ftp://repec.bus.usu.edu/RePEc/usu/pdf/ERI2003-06.pdf
    File Function: First version, 2003
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    References listed on IDEAS

    as
    1. Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U.S. Consumers Willing To Pay For It?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 27(02), December.
    2. Liddell, Sterling & Bailey, DeeVon, 2001. "Market Opportunities And Threats To The U.S. Pork Industry Posed By Traceability Systems," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 4(03).
    3. Lusk, Jayson L. & Fox, John A., 2002. "Consumer Demand for Mandatory Labeling of Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 34(01), pages 27-38, April.
    4. Grannis, Jennifer L. & Hooker, Neal H. & Thilmany, Dawn D., 2000. "Consumer Preference For Specific Attributes In Natural Beef Products," 2000 Annual Meeting, June 29-July 1, 2000, Vancouver, British Columbia 36406, Western Agricultural Economics Association.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Julie A. Caswell & Siny Joseph, 2007. "Consumer Demand for Quality: Major Determinant for Agricultural and Food Trade in the Future?," Food Marketing Policy Center Research Reports 097, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
    2. Wu, Linhai & Wang, Shuxian & Zhu, Dian & Hu, Wuyang & Wang, Hongsha, 2015. "Chinese consumers’ preferences and willingness to pay for traceable food quality and safety attributes: The case of pork," China Economic Review, Elsevier, vol. 35(C), pages 121-136.
    3. Oyewumi, Olubukola Ayodeju & Jooste, Andre, 2006. "Measuring the determinants of pork consumption in Bloemfontein, Central South Africa," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 45(2), June.
    4. Gampl, Birgit, 2006. "Rückverfolgbarkeit von Lebensmitteln: Eine empirische Analyse kettenübergreifender Informationssysteme," I&I Working Paper 02/2006, Christian-Albrechts-University of Kiel, Department of Agricultural Economics, Section Innovation and Information.

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