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Consequently Beliefs and Consumer Valuation of Extrinsic Attributes in Beef

Author

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  • Li, Xiaogu
  • Jensen, Kimberly L.
  • Lambert, Dayton M.
  • Clark, Christopher D.

Abstract

This study measures willingness to pay (WTP) for extrinsic attributes (Angus, local, DNA traceable, raised carbon friendly, and humanely treated cattle) in steak and ground beef using choice-based experiments from a national consumer survey. Belief that survey responses could have consequences on beef products offered by the steak and ground beef industry is investigated, as well as its effect on attribute WTP. For most attributes, belief in consequentiality increases WTP. Results suggest that although consequentiality believers tend to place greater importance on certain food industry issues, they are less certain about the attribute's provision actually effecting change in the industry.

Suggested Citation

  • Li, Xiaogu & Jensen, Kimberly L. & Lambert, Dayton M. & Clark, Christopher D., . "Consequently Beliefs and Consumer Valuation of Extrinsic Attributes in Beef," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 50(1).
    • Handle: RePEc:ags:joaaec:355370
    DOI: 10.22004/ag.econ.355370
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    References listed on IDEAS

    as
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      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    2. Dickinson, David L. & Hobbs, Jill E. & Bailey, DeeVon, 2003. "A Comparison of U. S. and Canadian Consumers' Willingness to Pay for Red-Meat Traceability," 2003 Annual meeting, July 27-30, Montreal, Canada 22060, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521747387, January.
    4. Ollinger, Michael & Guthrie, Joanne & Bovay, John, "undated". "The Food Safety Performance of Ground Beef Suppliers to the National School Lunch Program," Economic Research Report 262211, United States Department of Agriculture, Economic Research Service.
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