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Consequently Beliefs and Consumer Valuation of Extrinsic Attributes in Beef

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  • Li, Xiaogu
  • Jensen, Kimberly L.
  • Lambert, Dayton M.
  • Clark, Christopher D.

Abstract

This study measures willingness to pay (WTP) for extrinsic attributes (Angus, local, DNA traceable, raised carbon friendly, and humanely treated cattle) in steak and ground beef using choice-based experiments from a national consumer survey. Belief that survey responses could have consequences on beef products offered by the steak and ground beef industry is investigated, as well as its effect on attribute WTP. For most attributes, belief in consequentiality increases WTP. Results suggest that although consequentiality believers tend to place greater importance on certain food industry issues, they are less certain about the attribute's provision actually effecting change in the industry.

Suggested Citation

  • Li, Xiaogu & Jensen, Kimberly L. & Lambert, Dayton M. & Clark, Christopher D., 2017. "Consequently Beliefs and Consumer Valuation of Extrinsic Attributes in Beef," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 50(1), August.
    • Handle: RePEc:ags:joaaec:355370
    DOI: 10.22004/ag.econ.355370
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    References listed on IDEAS

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      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
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