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Market Opportunities And Threats To The U.S. Pork Industry Posed By Traceability Systems

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  • Liddell, Sterling
  • Bailey, DeeVon

Abstract

This paper demonstrates that the U.S. pork industry is lagging its principal international competitors and major international customers in terms of developing programs for traceability, transparency, and assurance (TTA). The primary areas of weakness in U.S. TTA programs are at the producer-level and in the area of providing consumers quality assurance regarding inputs used in producing pork products. We conclude that the U.S. pork industry may diminish its competitive advantage in world pork markets if it fails to enhance its TTA programs.

Suggested Citation

  • Liddell, Sterling & Bailey, DeeVon, 2001. "Market Opportunities And Threats To The U.S. Pork Industry Posed By Traceability Systems," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(3), pages 1-16.
  • Handle: RePEc:ags:ifaamr:34265
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    File URL: http://ageconsearch.umn.edu/record/34265/files/04030287.pdf
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    References listed on IDEAS

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    1. Jill E. Hobbs, 1996. "Transaction costs and slaughter cattle procurement: Processors' selection of supply channels," Agribusiness, John Wiley & Sons, Ltd., vol. 12(6), pages 509-523.
    2. Barrett, Christopher B. & Li, Jau-Rong & Bailey, DeeVon, 2000. "Factor And Product Market Tradability And Equilibrium In Pacific Rim Pork Industries," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 0(Number 1), pages 1-20, July.
    3. Latouche, K. & Rainelli, P. & Vermersch, D., 1998. "Food safety issues and the BSE scare: some lessons from the French case," Food Policy, Elsevier, vol. 23(5), pages 347-356, October.
    4. Capmany, Carlos & Hooker, Neal H. & Ozuna, Teofilo, Jr. & van Tilburg, Aad, 2000. "Iso 9000 -- A Marketing Tool For U.S. Agribusiness," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 0(Issue 1), pages 1-13.
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    Cited by:

    1. Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U.S. Consumers Willing To Pay For It?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 0(Number 2), pages 1-17, December.
    2. David Dickinson & Jill Hobbs & DeeVon Bailey, 2003. "A Comparison of US and Canadian Consumers’ Willingness To Pay for Red-Meat Traceability," Working Papers 2003-06, Utah State University, Department of Economics.
    3. Molnar, Adrienn & Van Lembergen, Katrien & Gellynck, Xavier & Sebok, Andras & Berczeli, Attila, 2011. "What Can We Learn from Best Practices Regarding Food Chain Transparency?," 2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria 122030, International European Forum on System Dynamics and Innovation in Food Networks.
    4. Bailey, DeeVon & Slade, Jeremy, 2004. "Factors Influencing Support For A National Animal Identification System In The United States," 2004 Annual meeting, August 1-4, Denver, CO 20293, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Jill E. Hobbs & DeeVon Bailey & David L. Dickinson & Morteza Haghiri, 2005. "Traceability in the Canadian Red Meat Sector: Do Consumers Care?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(1), pages 47-65, March.
    6. Buhr, Brian L., 2003. "Traceability And Information Technology In The Meat Supply Chain: Implications For Firm Organization And Market Structure," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-14, November.
    7. Mojduszka, Eliza M., 2004. "Private And Public Food Safety Control Mechanisms: Interdependence And Effectiveness," 2004 Annual meeting, August 1-4, Denver, CO 19987, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    8. Loureiro, Maria L. & Umberger, Wendy J., 2007. "A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability," Food Policy, Elsevier, vol. 32(4), pages 496-514, August.
    9. Ward, Ruby A. & Bailey, DeeVon & Jensen, Robert T., 2005. "An American BSE Crisis: Has it affected the Value of Traceability and Country-of-Origin Certifications for US and Canadian Beef?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 8(2), pages 1-23.
    10. Dickinson, David L. & Bailey, DeeVon, 2005. "Experimental Evidence on Willingness to Pay for Red Meat Traceability in the United States, Canada, the United Kingdom, and Japan," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 0(Number 3), pages 1-12, December.

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    Keywords

    Livestock Production/Industries;

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