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Size and Growth of the Nutritionally Improved Foods Market

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  • Frazão, Elizabeth
  • Allshouse, Jane E.

Abstract

Sales of "nutritionally improved" food items grew at a faster pace than sales of "regular versions" in U.S. supermarkets between 1989 and 1993 even though nutritionally improved foods generally cost more. This study covered 37 food categories (such as cookies, hot dogs, and ice cream) and divided each category into two groups: "nutritionally improved versions" and "regular versions." The study used supermarket scanner data for the period. Volume share of nutritionally improved versions of the foods expanded from 36 percent in 1989 to 39 percent in 1993, and the dollar share of the nutritionally improved versions increased from 26 percent in 1989 to 30 percent in 1993. Volume sales for the 37 food categories increased a total of 10.9 billion units from 1989 to 1993, with nutritionally improved versions accounting for 78 percent of that increase. Dollar sales for the 37 food groups overall increased $11.3 billion in the same time period, with nutritionally improved versions accounting for 55 percent of that increase.

Suggested Citation

  • Frazão, Elizabeth & Allshouse, Jane E., 1996. "Size and Growth of the Nutritionally Improved Foods Market," Agricultural Information Bulletins 309836, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersab:309836
    DOI: 10.22004/ag.econ.309836
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    References listed on IDEAS

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    1. Tippett, Katherine S. & Goldman, Joseph D., 1994. "Diets More Healthful, But Still Fall Short of Dietary Guidelines," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 17(1), January.
    2. Dumagan, Jesus C. & Hackett, John W., 1995. "U.S. Trends in Eating Away from Home, 1982-89: A Survey By Eating Occasion, Type of Foodservice Establishment and Kind of Food," Statistical Bulletin 154891, United States Department of Agriculture, Economic Research Service.
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    Cited by:

    1. Lin, Biing-Hwan & Yen, Steven T., 2007. "The U.S. Grain Consumption Landscape: Who Eats Grain, in What Form, Where, and How Much?," Economic Research Report 55967, United States Department of Agriculture, Economic Research Service.
    2. Blaylock, James & Smallwood, David & Kassel, Kathleen & Variyam, Jay & Aldrich, Lorna, 1999. "Economics, food choices, and nutrition," Food Policy, Elsevier, vol. 24(2-3), pages 269-286, May.
    3. Teisl, Mario F. & Levy, Alan S., 1997. "Does Nutrition Labeling Lead To Healthier Eating?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(3), pages 1-10, October.
    4. Liddell, Sterling & Bailey, DeeVon, 2001. "Market Opportunities And Threats To The U.S. Pork Industry Posed By Traceability Systems," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(3), pages 1-16.
    5. Roe, Brian E. & Teisl, Mario F., 1998. "The Economics Of Labeling: An Overview Of Issues For Health And Environmental Disclosure," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(2), pages 1-11, October.
    6. Unnevehr, Laurian J. & Villamil, Anne P. & Hasler, Clare, 1999. "Measuring Consumer Demand for Functional Foods and the Impact of Health Labeling Regulation," New Economic Approaches to Consumer Welfare and Nutrition - FAMC 1999 Conference 260291, Food and Agricultural Marketing Consortium (FAMC).
    7. Ricciuto, Laurie E. & Tarasuk, Valerie S., 2007. "An examination of income-related disparities in the nutritional quality of food selections among Canadian households from 1986-2001," Social Science & Medicine, Elsevier, vol. 64(1), pages 186-198, January.

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