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The Effect Of Food-Safety Related Information On Consumers' Preference: The Case Of Bse Outbreak In Japan

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  • Jin, Hyun Joung
  • Koo, Won W.

Abstract

This study analyzes consumers' responses to food-safety related information by evaluating if Japanese consumers have undergone a structural change in their preferences for meat due to the BSE outbreak in the country. The axiom of revealed preference is utilized to test the stability of preference in Japanese meat consumption. The matrix of weak form of revealed preference (WARP) is partitioned and Kruskal-Wallis statistics are derived to evaluate whether the switches of preference are transitory or due to a structural change. Empirical results show that Japanese meat demand has undergone a structural change, synchronized with the BSE outbreak in Japan in mid-September 2001.

Suggested Citation

  • Jin, Hyun Joung & Koo, Won W., 2003. "The Effect Of Food-Safety Related Information On Consumers' Preference: The Case Of Bse Outbreak In Japan," 2003 Annual meeting, July 27-30, Montreal, Canada 22043, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea03:22043
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    References listed on IDEAS

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    Cited by:

    1. Hikaru Hanawa Peterson & Yun-Ju (Kelly) Chen, 2005. "The impact of BSE on Japanese retail meat demand," Agribusiness, John Wiley & Sons, Ltd., vol. 21(3), pages 313-327.

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