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Willingness-to-pay in terms of price: an application to organic beef during and after the “mad cow” crisis

Author

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  • Corsi, Alessandro

Abstract

Cet article a pour but d’analyser les attitudes des consommateurs et leur consentement à payer pour la viande bovine biologique (un substitut à la viande bovine conventionnelle) immédiatement à la suite de la crise de la « vache folle » et à plus long terme. Il est basé sur deux enquêtes téléphoniques réalisées par recrutement aléatoire en Italie, l’une en 2001 (peu après la crise de la vache folle), l’autre en 2003. L’analyse est basée sur une méthode innovatrice d’évaluation contingente qui tient compte de la possibilité pour les consommateurs de décider la quantité de leur achat face à un prix proposé. Les résultats montrent que, bien que les effets de la crise de la « vache folle » se soient affaiblis avec le temps, ils ont laissé des signes permanents sur le comportements des consommateurs. La conclusion principale est que la demande de viande bovine biologique a diminuée, mais est devenue moins élastique.

Suggested Citation

  • Corsi, Alessandro, 2012. "Willingness-to-pay in terms of price: an application to organic beef during and after the “mad cow” crisis," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 92(01), pages 25-46, October.
    • Handle: RePEc:nec:raestu:v:92:y:2012:i:01:p:25-46_00
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    2. Deely, John & Hynes, Stephen & Barquín, José & Burgess, Diane & Álvarez-Martínez, Jose Manuel & Silió, Ana & Finney, Graham, 2022. "Are consumers willing to pay for beef that has been produced without the use of uncontrolled burning methods? A contingent valuation study in North-West Spain," Economic Analysis and Policy, Elsevier, vol. 75(C), pages 577-590.
    3. Keck, Frédéric, 2012. "Compte rendu d'ouvrage - Céline Granjou, Marc Barbier (2010) Métamorphoses de l'expertise : Précaution et maladies à prions," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 93(01).
    4. Emeline Bezin, 2019. "The economics of Green consumption, cultural transmission and sustainable technological change," PSE-Ecole d'économie de Paris (Postprint) halshs-02087970, HAL.
    5. Bezin, Emeline, 2019. "The economics of green consumption, cultural transmission and sustainable technological change," Journal of Economic Theory, Elsevier, vol. 181(C), pages 497-546.
    6. Frédéric Keck, 2012. "Compte rendu d'ouvrage - Céline Granjou, Marc Barbier (2010) Métamorphoses de l'expertise : Précaution et maladies à prions," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 93(1), pages 101-104.
    7. Emeline Bezin, 2019. "The economics of Green consumption, cultural transmission and sustainable technological change," Post-Print halshs-02087970, HAL.

    More about this item

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q21 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Demand and Supply; Prices

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