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Consumers' behaviour towards food safety: A litterature review

  • Maria Aguiar Fontes

    (CIISA - Faculdade de Medicina Veterinária - Technical University of Lisbon)

  • Eric Giraud-Héraud

    (Department of Economics, Ecole Polytechnique - Polytechnique - X - CNRS, Institut National de la Recherche Agronomique - Institut national de la recherche agronomique (INRA))

  • Alexandra Seabra Pinto

    (UEIS - SAFSV - National Institute for Agrarian and Veterinarian Research I.P.)

Registered author(s):

    This paper deals with the actual expectations of consumers on food safety and their predictable behaviour in case of foodborne outbreaks. We present an overview of the purchase process for risky products and we show the reason why the consumer has a specific behaviour with respect to the sanitary risk. Moreover, by taking the results of different works that focused these effects in the meat and fruit & vegetables sectors, we show how the real quality signals on the European market (organic production, designation of origin, private retail labels, etc.) could promote consumer confidence.

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    Paper provided by HAL in its series Working Papers with number hal-00912476.

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    Date of creation: 02 Dec 2013
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    Handle: RePEc:hal:wpaper:hal-00912476
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