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Consumer Food Safety Risk Attitudes and Perceptions Over Time: The Case of BSE Crisis

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  • Kalogeras, Nikos
  • Pennings, Joost M.E.
  • van Ittersum, Koert

Abstract

Recent research has shown that by decoupling the risk response behaviour of consumers into the separate components of risk perception and risk attitude, a more robust conceptualization and prediction of consumers’ reactions to food safety issues is possible. Furthermore, it has been argued that the influence of risk attitudes and risk perceptions on consumer risk behaviour for contaminated food products can be used to formulate effective agricultural policies and strategies in case of a food crisis. The question arises whether or not the influence and magnitude of these risk variables changes over time and, hence, whether policies and strategies must be adapted. The BSE (mad cow disease) crises in the USA, Germany and The Netherlands in 2001 and 2004 provided us with a natural experiment to examine the relationship between risk attitudes and perceptions and behaviour over time. The results show that in some countries consumers risk behaviour changed, whereas in others not. These results are useful to policy makers and decision makers in food industry in developing more efficient supply chain management and public policies.

Suggested Citation

  • Kalogeras, Nikos & Pennings, Joost M.E. & van Ittersum, Koert, 2008. "Consumer Food Safety Risk Attitudes and Perceptions Over Time: The Case of BSE Crisis," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44156, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae08:44156
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    References listed on IDEAS

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    4. Spencer Henson & Mario Mazzocchi, 2002. "Impact of Bovine Spongiform Encephalopathy on Agribusiness in the United Kingdom: Results of an Event Study of Equity Prices," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 84(2), pages 370-386.
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    Cited by:

    1. Heikkila, Jaakko & Pouta, Eija & Forsman-Hugg, Sari & Makela, Johanna, 2011. "Consumer risk perceptions of zoonotic, chemical and gm risks: the case of poultry purchase intentions in Finland," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114551, European Association of Agricultural Economists.
    2. Maria Aguiar Fontes & Eric Giraud-Héraud & Alexandra Seabra Pinto, 2013. "Consumers' behaviour towards food safety: A litterature review," Working Papers hal-00912476, HAL.
    3. Heikkila, Jaakko & Pouta, Eija & Forsman-Hugg, Sari & Makela, Johanna, 2010. "Consumer Intentions Of Buying Poultry Meat Under Perceived Biological, Chemical Or Technological Risk In Finland," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116403, European Association of Agricultural Economists;Agricultural and Applied Economics Association.

    More about this item

    Keywords

    consumer risk behaviour; food safety; risk attitude; risk perception; time; Food Consumption/Nutrition/Food Safety;

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