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Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey

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Listed:
  • Nocella, Giuseppe
  • Hubbard, Lionel J.
  • Scarpa, Riccardo

Abstract

Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process.

Suggested Citation

  • Nocella, Giuseppe & Hubbard, Lionel J. & Scarpa, Riccardo, 2010. "Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey," 2010 Conference, August 26-27, 2010, Nelson, New Zealand 96832, New Zealand Agricultural and Resource Economics Society.
  • Handle: RePEc:ags:nzar10:96832
    DOI: 10.22004/ag.econ.96832
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Crop Production/Industries; Environmental Economics and Policy; Farm Management; Livestock Production/Industries;
    All these keywords.

    JEL classification:

    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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