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Contingent Valuation Of The Perceived Benefits Of Farm Animal Welfare Legislation: An Exploratory Survey

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  • Richard Bennett
  • Douglas Larson

Abstract

There has been increasing policy debate about farm animal welfare and the need for further legislation in the UK, European Union and, more recently, the USA. However, there is a need for information on the extent to which citizens would wish to support legislative developments intended to improve the welfare of farm animals. The paper describes a survey which explores the application of contingent valuation to animal welfare issues by eliciting people's willingness to pay to support specific farm animal welfare legislation. The findings suggest that contingent valuation may be applied to such animal welfare issues but that studies need to formally address the associated problems of embeddedness, purchase of moral satisfaction and failure of respondents to adequately consider substitute and complementary goods, and their potential effect of overstating willingness to pay.

Suggested Citation

  • Richard Bennett & Douglas Larson, 1996. "Contingent Valuation Of The Perceived Benefits Of Farm Animal Welfare Legislation: An Exploratory Survey," Journal of Agricultural Economics, Wiley Blackwell, vol. 47(1‐4), pages 224-235, January.
    • Handle: RePEc:bla:jageco:v:47:y:1996:i:1-4:p:224-235
    DOI: 10.1111/j.1477-9552.1996.tb00686.x
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    1. Ulrich J Frey & Frauke Pirscher, 2018. "Willingness to pay and moral stance: The case of farm animal welfare in Germany," PLOS ONE, Public Library of Science, vol. 13(8), pages 1-20, August.
    2. White, Robin R. & Brady, Michael, 2014. "Can consumers’ willingness to pay incentivize adoption of environmental impact reducing technologies in meat animal production?," Food Policy, Elsevier, vol. 49(P1), pages 41-49.
    3. Chilton, Susan M. & Burgess, Diane & Hutchinson, W. George, 2006. "The relative value of farm animal welfare," Ecological Economics, Elsevier, vol. 59(3), pages 353-363, September.
    4. Giuseppe Nocella & Lionel Hubbard & Riccardo Scarpa, 2010. "Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 32(2), pages 275-297.
    5. Carlsson, Fredrik & Grykblom, Peter & Lagerkvist, Carl Johan, 2007. "Farm Animal Welfare - Testing for Market Failure," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 39(1), pages 1-13, April.
    6. W. George Hutchinson & Riccardo Scarpa & Susan M. Chilton & T. McCallion, 2001. "Parametric and Non‐Parametric Estimates of Willingness to Pay for Forest Recreation in Northern Ireland: A Discrete Choice Contingent Valuation Study with Follow‐Ups," Journal of Agricultural Economics, Wiley Blackwell, vol. 52(1), pages 104-122, January.
    7. Spencer Henson & Bruce Traill, 2000. "Measuring Perceived Performance of the Food System and Consumer Food‐Related Welfare," Journal of Agricultural Economics, Wiley Blackwell, vol. 51(3), pages 388-404, September.
    8. Dunne, W. & O'Connell, J.J., 2002. "A Multicommodity EU Policy Framework Incorporating Public Good Criteria into the Direct Payment System in Agriculture," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24801, European Association of Agricultural Economists.
    9. Kingwell, R., 2002. "Sheep animal welfare in a low rainfall Mediterranean environment: a profitable investment?," Agricultural Systems, Elsevier, vol. 74(2), pages 221-240, November.
    10. Trewin, Ray, 2001. "The Economics of Regulated Changes to the Australian Egg Industry," 2001 Conference (45th), January 23-25, 2001, Adelaide, Australia 125981, Australian Agricultural and Resource Economics Society.
    11. Bennett, Richard & Blaney, Ralph, 2002. "Social consensus, moral intensity and willingness to pay to address a farm animal welfare issue," Journal of Economic Psychology, Elsevier, vol. 23(4), pages 501-520, August.
    12. Bennett, R. M., 1997. "Farm animal welfare and food policy," Food Policy, Elsevier, vol. 22(4), pages 281-288, August.
    13. Tully, Stephanie M. & Winer, Russell S., 2014. "The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis," Journal of Retailing, Elsevier, vol. 90(2), pages 255-274.
    14. Bennett, Richard M. & Blaney, Ralph J. P., 2003. "Estimating the benefits of farm animal welfare legislation using the contingent valuation method," Agricultural Economics, Blackwell, vol. 29(1), pages 85-98, July.
    15. Lombardini, Chiara & Kosenius, Anna-Kaisa & Kulmala, Soile & Lindroos, Marko, 2011. "Is there a Finnish Animal Welfare Kuznets Curve?," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114379, European Association of Agricultural Economists.
    16. Hobbs, A. L. & Hobbs, J. E. & Isaac, G. E. & Kerr, W. A., 2002. "Ethics, domestic food policy and trade law: assessing the EU animal welfare proposal to the WTO," Food Policy, Elsevier, vol. 27(5-6), pages 437-454.
    17. Tranter, R.B. & Bennett, R.M. & Costa, L. & Cowan, C. & Holt, G.C. & Jones, P.J. & Miele, M. & Sottomayor, M. & Vestergaard, J., 2009. "Consumers' willingness-to-pay for organic conversion-grade food: Evidence from five EU countries," Food Policy, Elsevier, vol. 34(3), pages 287-294, June.
    18. Liljenstolpe, Carolina, 2005. "Valuing Animal Welfare with Choice Experiments: An Application to Swedish Pig Production," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24503, European Association of Agricultural Economists.
    19. Yang, Yu-Chen, 2018. "Factors affecting consumers’ willingness to pay for animal welfare eggs in Taiwan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(6), July.
    20. Carolina Liljenstolpe, 2008. "Evaluating animal welfare with choice experiments: an application to Swedish pig production," Agribusiness, John Wiley & Sons, Ltd., vol. 24(1), pages 67-84.
    21. Makdisi, Fadi & Marggraf, Rainer, 2011. "Consumer Willingness-To-Pay For Farm Animal Welfare In Germany - The Case Of Broiler," 51st Annual Conference, Halle, Germany, September 28-30, 2011 115359, German Association of Agricultural Economists (GEWISOLA).

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