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Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey

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Listed:
  • Giuseppe Nocella
  • Lionel Hubbard
  • Riccardo Scarpa

Abstract

Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process. Copyright 2010, Oxford University Press.

Suggested Citation

  • Giuseppe Nocella & Lionel Hubbard & Riccardo Scarpa, 2010. "Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 32(2), pages 275-297.
  • Handle: RePEc:oup:apecpp:v:32:y:2010:i:2:p:275-297
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    JEL classification:

    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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