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The Demand for Seafood Eco-Labels in France

Author

Listed:
  • Salladarré Frédéric

    (CREM-CNRS, LEMNA, Université of Rennes)

  • Guillotreau Patrice

    (LEMNA, University of Nantes)

  • Perraudeau Yves

    (LEMNA, University of Nantes)

  • Monfort Marie-Christine

    (Seafood Marketing Consultant)

Abstract

The French fishing industry has a long history and its seafood market a wide variety of products. Despite the worldwide growth in ecolabelling schemes over the past decade, the French industry has only very recently shown an interest in such schemes. Growing consumer and retailer awareness of environmental issues in France has changed the situation and it is now of interest to look at the demand for seafood ecolabelling in relation to the public perception of commercial fishing.We analyse, using an ordered Probit model, the factors influencing consumer demand for seafood ecolabelling on the basis of a French survey carried out on more than 1000 consumers. Our results show a significant relationship between the acceptability of ecolabelling and certain purchase criteria. The production process characteristics in (origin, wild vs. farmed, level of natural stocks) impact more strongly on the demand for ecolabelling than product attributes (form, visual appeal, freshness). Consumers are also influenced more by regulation than by information, inaccurate or otherwise, they may have about the fishing industry. Finally, our analysis confirms a higher demand for ecolabelling from young, educated consumers, particularly those living in non-coastal areas.

Suggested Citation

  • Salladarré Frédéric & Guillotreau Patrice & Perraudeau Yves & Monfort Marie-Christine, 2010. "The Demand for Seafood Eco-Labels in France," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 8(1), pages 1-26, December.
    • Handle: RePEc:bpj:bjafio:v:8:y:2010:i:1:n:10
    DOI: 10.2202/1542-0485.1308
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    1. Hirotsugu Uchida & Cathy A. Roheim & Hiroki Wakamatsu & Christopher M. Anderson, 2014. "Do Japanese consumers care about sustainable fisheries? Evidence from an auction of ecolabelled seafood," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 58(2), pages 263-280, April.
    2. Frédéric Salladarré & Dorothée Brécard & Sterenn Lucas & Pierrick Ollivier, 2016. "Are French consumers ready to pay a premium for eco-labeled seafood products? A contingent valuation estimation with heterogeneous anchoring," Agricultural Economics, International Association of Agricultural Economists, vol. 47(2), pages 247-258, March.
    3. Brécard Dorothée & Lucas Sterenn & Pichot Nathalie & Salladarré Frédéric, 2012. "Consumer Preferences for Eco, Health and Fair Trade Labels. An Application to Seafood Product in France," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 10(1), pages 1-32, April.
    4. Frédéric Salladarré & Patrice Guillotreau & Claire-Marine Lesage & Pierrick Ollivier, 2013. "Les préférences des consommateurs pour un écolabel. Le cas des produits de la mer en France," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 94(3), pages 369-363.
    5. Chen, Xianwen & Alfnes, Frode & Rickertsen, Kyrre, 2014. "Consumer Preferences, Ecolabels, and the Effects of Negative Environmental Information," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 168094, Agricultural and Applied Economics Association.
    6. Vilma Xhakollari & Sina Ahmadi Kaliji & Marija Cerjak & Damir Kovačić & Luca Mulazzani & Luca Camanzi, 2023. "Consumer Preferences and Willingness to Pay for Clams with Sustainability Certification in Mediterranean Countries," Sustainability, MDPI, vol. 15(15), pages 1-18, August.
    7. Chen, Xianwen & Alfnes , Frode & Rickertsen , Kyrre, 2015. "Labeling Farmed Seafood," Working Paper Series 10-2015, Norwegian University of Life Sciences, School of Economics and Business.
    8. Uchida, Hirotsugu & Onozaka, Yuko & Morita, Tamaki & Managi, Shunsuke, 2014. "Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels," Food Policy, Elsevier, vol. 44(C), pages 68-76.
    9. Suzanne van Osch & Stephen Hynes & Shirra Freeman & Tim O’Higgins, 2019. "Estimating the Public’s Preferences for Sustainable Aquaculture: A Country Comparison," Sustainability, MDPI, vol. 11(3), pages 1-24, January.
    10. Lucas, Sterenn & Salladarré, Frédéric & Brécard, Dorothée, 2018. "Green consumption and peer effects: Does it work for seafood products?," Food Policy, Elsevier, vol. 76(C), pages 44-55.
    11. Davide Menozzi & Thong Tien Nguyen & Giovanni Sogari & Dimitar Taskov & Sterenn Lucas & José Luis Santiago Castro-Rial & Cristina Mora, 2020. "Consumers’ Preferences and Willingness to Pay for Fish Products with Health and Environmental Labels: Evidence from Five European Countries," Post-Print hal-02935812, HAL.
    12. Sopha Lieng & Nobuyuki Yagi & Hiroe Ishihara, 2018. "Global Ecolabelling Certification Standards and ASEAN Fisheries: Can Fisheries Legislations in ASEAN Countries Support the Fisheries Certification?," Sustainability, MDPI, vol. 10(11), pages 1-17, October.
    13. Feucht, Yvonne & Zander, Katrin, 2017. "Consumers' Willingness to Pay for Climate-Friendly Food in European Countries," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2017(1), June.
    14. Yang Yang & Jill E. Hobbs & David C. Natcher, 2020. "The Arctic as a food producing region: Consumer perceptions and market segments," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(4), pages 387-410, December.
    15. Feucht, Yvonne & Zander, Katrin, 2017. "Consumers' Willingness to Pay for Climate-Friendly Food in European Countries," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276930, International European Forum on System Dynamics and Innovation in Food Networks.
    16. Bronnmann, Julia & Asche, Frank, 2017. "Sustainable Seafood From Aquaculture and Wild Fisheries: Insights From a Discrete Choice Experiment in Germany," Ecological Economics, Elsevier, vol. 142(C), pages 113-119.
    17. Mónica Pérez-Ramírez & Marco A. Almendarez-Hernández & Gerzaín Avilés-Polanco & Luis F. Beltrán-Morales, 2015. "Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study," Sustainability, MDPI, vol. 7(4), pages 1-18, April.
    18. Sergio Vitale & Federica Biondo & Cristina Giosuè & Gioacchino Bono & Charles Odilichukwu R. Okpala & Ignazio Piazza & Mario Sprovieri & Vito Pipitone, 2020. "Consumers’ Perception and Willingness to Pay for Eco-Labeled Seafood in Italian Hypermarkets," Sustainability, MDPI, vol. 12(4), pages 1-13, February.
    19. Feucht, Yvonne & Zander, Katrin, 2017. "Consumers’ attitudes on carbon footprint labelling. Results of the SUSDIET project," Thünen Working Paper 266396, Johann Heinrich von Thünen-Institut (vTI), Federal Research Institute for Rural Areas, Forestry and Fisheries.
    20. Xiaohui Liu & Shuru Zhong, 2024. "Unsettling wildness: seafood consumption in new materialism," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 41(4), pages 1741-1753, December.
    21. Jean-Francois Dewals & Sterenn Lucas & Fabienne Daures & Pascal Floc’h & Kilian Heutte, 2024. "Assessment of consumer preferences in the context of multiple labels: the case of fishery and aquaculture products," Review of Agricultural, Food and Environmental Studies, Springer, vol. 105(2), pages 299-325, November.
    22. Robert Fonner, 2015. "Willingness to Pay for Multiple Seafood Labels in a Niche Market," Marine Resource Economics, University of Chicago Press, vol. 30(1), pages 51-70.
    23. Malin Jonell & Beatrice Crona & Kelsey Brown & Patrik Rönnbäck & Max Troell, 2016. "Eco-Labeled Seafood: Determinants for (Blue) Green Consumption," Sustainability, MDPI, vol. 8(9), pages 1-19, September.
    24. Frank Asche & Julia Bronnmann, 2017. "Price premiums for ecolabelled seafood: MSC certification in Germany," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 61(4), pages 576-589, October.
    25. Coralie KERSULEC & Luc DOYEN, 2022. "From fork to fish: The role of consumer preferences on the sustainability of fisheries," Bordeaux Economics Working Papers 2022-10, Bordeaux School of Economics (BSE).

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