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Green consumption and peer effects: Does it work for seafood products?

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  • Lucas, Sterenn
  • Salladarré, Frédéric
  • Brécard, Dorothée

Abstract

•We study the impact of peer effect on the WTP more for ecolabeled seafood products.•We estimate the determinants of willingness to pay using a Probit model.•The bid amount, the income and the peer effect positively impact willingness to pay.•We highlight on peer effect using a propensity score matching estimation.•Peer effect impacts the probability to have a positive WTP for ecolabeled products.

Suggested Citation

  • Lucas, Sterenn & Salladarré, Frédéric & Brécard, Dorothée, 2018. "Green consumption and peer effects: Does it work for seafood products?," Food Policy, Elsevier, vol. 76(C), pages 44-55.
  • Handle: RePEc:eee:jfpoli:v:76:y:2018:i:c:p:44-55
    DOI: 10.1016/j.foodpol.2018.02.017
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