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Social interaction and technology adoption: Experimental evidence from improved cookstoves in Mali

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  • Bonan, Jacopo
  • Battiston, Pietro
  • Bleck, Jaimie
  • LeMay-Boucher, Philippe
  • Pareglio, Stefano
  • Sarr, Bassirou
  • Tavoni, Massimo

Abstract

Easy-to-use and low-risk technologies, which require little investment and potentially provide health and environmental benefits, often have low adoption rates. Using a randomized experiment in urban Mali, we assess the impact of a training session in which information on an improved cookstove (ICS) is provided along with the opportunity to purchase the product at the market price. We find strong effects from our invitation to the session on ICS ownership and usage while no discernible effects on product knowledge or household welfare. We find that some diffusion occurs beyond the intervention and provide evidence on the role of social interaction, mostly through imitation

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  • Bonan, Jacopo & Battiston, Pietro & Bleck, Jaimie & LeMay-Boucher, Philippe & Pareglio, Stefano & Sarr, Bassirou & Tavoni, Massimo, 2021. "Social interaction and technology adoption: Experimental evidence from improved cookstoves in Mali," World Development, Elsevier, vol. 144(C).
    • Handle: RePEc:eee:wdevel:v:144:y:2021:i:c:s0305750x21000796
    DOI: 10.1016/j.worlddev.2021.105467
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    3. Xingguang Li & Wen Xue & Xuexi Huo, 2023. "Fertilizer application training programs, the adoption of formula fertilization techniques and agricultural productivity: Evidence from 691 apple growers in China," Natural Resources Forum, Blackwell Publishing, vol. 47(2), pages 298-316, May.
    4. Arslan, Cansın & Wollni, Meike & Oduol, Judith & Hughes, Karl, 2022. "Who communicates the information matters for technology adoption," World Development, Elsevier, vol. 158(C).
    5. Islam, Asadul & Ushchev, Philip & Zenou, Yves & Zhang, Xin, 2019. "The Value of Information in Technology Adoption," IZA Discussion Papers 12672, Institute of Labor Economics (IZA).
    6. Zenou, Yves & Islam, Asad & Ushchev, Philip & Zhang, Xin, 2018. "The Value of Information in Technology Adoption: Theory and Evidence from Bangladesh," CEPR Discussion Papers 13419, C.E.P.R. Discussion Papers.

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    More about this item

    Keywords

    Technology adoption; Social Interaction; Imitation effects; Cookstoves; Mali;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

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