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Social Identity and Preferences

  • Daniel J. Benjamin
  • James J. Choi
  • A. Joshua Strickland

Social identities prescribe behaviors for people. We identify the marginal behavioral effect of these norms on discount rates and risk aversion by measuring how laboratory subjects' choices change when an aspect of social identity is made salient. When we make ethnic identity salient to Asian-American subjects, they make more patient choices. When we make racial identity salient to black subjects, non-immigrant blacks (but not immigrant blacks) make more patient choices. Making gender identity salient has no effect on intertemporal or risk choices.

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File URL: http://www.nber.org/papers/w13309.pdf
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Paper provided by National Bureau of Economic Research, Inc in its series NBER Working Papers with number 13309.

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Date of creation: Aug 2007
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Publication status: published as Daniel J. Benjamin & James J. Choi & A. Joshua Strickland, 2010. "Social Identity and Preferences," American Economic Review, American Economic Association, vol. 100(4), pages 1913-28, September.
Handle: RePEc:nbr:nberwo:13309
Note: AG LS
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