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Communicating with Farmers through Social Networks

Author

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  • BenYishay, Ariel
  • Mobarak, A. Mushfiq

Abstract

Low adoption of productive agricultural technologies is a puzzle. Agricultural extension services rely on external agents to communicate with farmers, although social networks are known to be the most credible source of information about new technologies. We conduct a large-scale field experiment on communication strategies in which extension workers are partnered with different members of social networks. We show that communicator actions and effort are susceptible to small performance incentives, and adoption rates vary by communicator type. Communicators who face conditions most comparable to target farmers are the most persuasive. Incorporating communication dynamics can enrich the literature on social learning.

Suggested Citation

  • BenYishay, Ariel & Mobarak, A. Mushfiq, 2013. "Communicating with Farmers through Social Networks," Center Discussion Papers 156233, Yale University, Economic Growth Center.
  • Handle: RePEc:ags:yaleeg:156233
    DOI: 10.22004/ag.econ.156233
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    Cited by:

    1. Kondylis, Florence & Mueller, Valerie & Zhu, Jessica, 2017. "Seeing is believing? Evidence from an extension network experiment," Journal of Development Economics, Elsevier, vol. 125(C), pages 1-20.
    2. Magnan, Nicholas & Spielman, David J. & Lybbert, Travis J. & Gulati, Kajal, 2015. "Leveling with friends: Social networks and Indian farmers' demand for a technology with heterogeneous benefits," Journal of Development Economics, Elsevier, vol. 116(C), pages 223-251.
    3. Jäckering, Lisa & Gödecke, Theda & Wollni, Meike, 2018. "Agriculture-nutrition linkages in farmers' communication networks," GlobalFood Discussion Papers 274838, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    4. Grant Miller & A. Mushfiq Mobarak, 2013. "Gender Differences in Preferences, Intra-Household Externalities, and Low Demand for Improved Cookstoves," NBER Working Papers 18964, National Bureau of Economic Research, Inc.
    5. Dsouza, Alwin & Mishra, Ashok. K., 2016. "Adoption and Abandonment of Conservation Technologies in Developing Economies: The Case of South Asia," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235243, Agricultural and Applied Economics Association.
    6. D’Souza, Alwin & Mishra, Ashok K., 2018. "Adoption and Abandonment of Partial Conservation Technologies in Developing Economies: The Case of South Asia," Land Use Policy, Elsevier, vol. 70(C), pages 212-223.

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    More about this item

    Keywords

    Environmental Economics and Policy; International Development; Marketing; Research and Development/Tech Change/Emerging Technologies; Teaching/Communication/Extension/Profession;
    All these keywords.

    JEL classification:

    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services

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