The Diffusion of Microfinance
We examine how participation in a microfinance program diffuses through social networks. We collected detailed demographic and social network data in 43 villages in South India before microfinance was introduced in those villages and then tracked eventual participation. We exploit exogenous variation in the importance (in a network sense) of the people who were first informed about the program, "the injection points". Microfinance participation is higher when the injection points have higher eigenvector centrality. We estimate structural models of diffusion that allow us to (i) determine the relative roles of basic information transmission versus other forms of peer influence, and (ii) distinguish information passing by participants and non-participants. We find that participants are significantly more likely to pass information on to friends and acquaintances than informed non-participants, but that information passing by non-participants is still substantial and significant, accounting for roughly a third of informedness and participation. We also find that, conditioned on being informed, an individual's decision is not significantly affected by the participation of her acquaintances.
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- Ballester, Coralio & Calvó-Armengol, Antoni & Zenou, Yves, 2005.
"Who’s Who in Networks. Wanted: The Key Player,"
CEPR Discussion Papers
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- Coralio Ballester & Antoni Calvo-Armengol & Yves Zenou, 2005. "Who's Who in Networks. Wanted: the Key Player," NajEcon Working Paper Reviews 666156000000000586, www.najecon.org.
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- Dunia López-Pintado, 2004.
"Diffusion In Complex Social Networks,"
Working Papers. Serie AD
2004-33, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
- repec:oup:qjecon:v:107:y:1992:i:3:p:797-817 is not listed on IDEAS
- Arun G. Chandrasekhar & Cynthia Kinnan & Horacio Larreguy, 2014. "Social Networks as Contract Enforcement: Evidence from a Lab Experiment in the Field," NBER Working Papers 20259, National Bureau of Economic Research, Inc.
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