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Diffusion and targeting centrality

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  • Bramoullé, Yann
  • Genicot, Garance

Abstract

This paper studies the dynamics of information diffusion within networks, encompassing both general and targeted dissemination. We first characterize the theoretical foundations of diffusion centrality. Next, we introduce two extensions of diffusion centrality: targeting centrality and reachability, that we believe to better capture situations involving targeted requests. We derive general explicit formulas for the computation of these novel centrality measures.

Suggested Citation

  • Bramoullé, Yann & Genicot, Garance, 2024. "Diffusion and targeting centrality," Journal of Economic Theory, Elsevier, vol. 222(C).
    • Handle: RePEc:eee:jetheo:v:222:y:2024:i:c:s0022053124001261
    DOI: 10.1016/j.jet.2024.105920
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    References listed on IDEAS

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    1. Lori Beaman & Ariel BenYishay & Jeremy Magruder & Ahmed Mushfiq Mobarak, 2021. "Can Network Theory-Based Targeting Increase Technology Adoption?," American Economic Review, American Economic Association, vol. 111(6), pages 1918-1943, June.
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    More about this item

    Keywords

    Diffusion; Centrality; Political intermediation; Targeting;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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