IDEAS home Printed from https://ideas.repec.org/a/ags/jlaare/31157.html
   My bibliography  Save this article

Measuring Consumer Preferences For Ecolabeled Seafood: An International Comparison

Author

Listed:
  • Johnston, Robert J.
  • Roheim, Cathy A.
  • Donath, Holger
  • Asche, Frank

Abstract

An analysis of consumer preferences for seafood labeled with information about environmental production attributes is introduced into the food labeling literature. International seafood ecolabeling programs have proposed to create market-based incentives for fisheries managers to promote sustainable fisheries. We investigate differences in consumer preferences for ecolabeled seafood across the United States and Norway. Using a contingent-choice telephone survey of random households in each nation, a wide range of factors is found to influence consumers' likelihood of purchasing ecolabeled seafood. Consumer preferences differ by price premium, species, consumer group, and certifying agency. The effect of these factors often differs between the United States and Norway, suggesting heterogeneity in international reactions to seafood ecolabels.

Suggested Citation

  • Johnston, Robert J. & Roheim, Cathy A. & Donath, Holger & Asche, Frank, 2001. "Measuring Consumer Preferences For Ecolabeled Seafood: An International Comparison," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(01), pages 1-20, July.
    • Handle: RePEc:ags:jlaare:31157
    DOI: 10.22004/ag.econ.31157
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/31157/files/26010020.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.31157?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Wiktor Adamowicz & Peter Boxall & Michael Williams & Jordan Louviere, 1998. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(1), pages 64-75.
    2. Teisl, Mario F. & Roe, Brian & Hicks, Robert L., 2002. "Can Eco-Labels Tune a Market? Evidence from Dolphin-Safe Labeling," Journal of Environmental Economics and Management, Elsevier, vol. 43(3), pages 339-359, May.
    3. Jeffrey Kline & Dennis Wichelns, 1996. "Public Preferences Regarding the Goals of Farmland Preservation Programs," Land Economics, University of Wisconsin Press, vol. 72(4), pages 538-549.
    4. Holland, Daniel & Wessells, Cathy R., 1998. "Predicting Consumer Preferences for Fresh Salmon: The Influence of Safety Inspection and Production Method Attributes," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(1), pages 1-14, April.
    5. Caswell, Julie A., 1998. "How Labeling of Safety and Process Attributes Affects Markets for Food," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(2), pages 151-158, October.
    6. Kalgraf, Kjell & Owens, Jonathan & Raaholt, Morten H., 1986. "A practical plan for stabilizing Norway's energy consumption," Energy Policy, Elsevier, vol. 14(6), pages 500-514, December.
    7. Adamowicz, Wiktor L. & Boxall, Peter C. & Williams, Michael & Louviere, Jordan, 1995. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments versus Contingent Valuation," Staff Paper Series 24126, University of Alberta, Department of Resource Economics and Environmental Sociology.
    8. W. Michael Hanemann, 1984. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(3), pages 332-341.
    9. Wesley Nimon & John Beghin, 1999. "Are Eco-Labels Valuable? Evidence From the Apparel Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(4), pages 801-811.
    10. Roberts, James A., 1996. "Green Consumers in the 1990s: Profile and Implications for Advertising," Journal of Business Research, Elsevier, vol. 36(3), pages 217-231, July.
    11. Opaluch James J. & Swallow Stephen K. & Weaver Thomas & Wessells Christopher W. & Wichelns Dennis, 1993. "Evaluating Impacts from Noxious Facilities: Including Public Preferences in Current Siting Mechanisms," Journal of Environmental Economics and Management, Elsevier, vol. 24(1), pages 41-59, January.
    12. Gregory L. Poe & Michael P. Welsh & Patricia A. Champ, 1997. "Measuring the Difference in Mean Willingness to Pay When Dichotomous Choice Contingent Valuation Responses Are Not Independent," Land Economics, University of Wisconsin Press, vol. 73(2), pages 255-267.
    13. Stephen K. Swallow & Roger A. Sedjo, 2000. "Eco-Labeling Consequences in General Equilibrium: A Graphical Assessment," Land Economics, University of Wisconsin Press, vol. 76(1), pages 28-36.
    14. Krinsky, Itzhak & Robb, A Leslie, 1986. "On Approximating the Statistical Properties of Elasticities," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 715-719, November.
    15. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
    16. Jeffrey R. Blend & Eileen O. van Ravenswaay, 1999. "Measuring Consumer Demand for Ecolabeled Apples," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 1072-1077.
    17. Timothy Park & John B. Loomis & Michael Creel, 1991. "Confidence Intervals for Evaluating Benefits Estimates from Dichotomous Choice Contingent Valuation Studies," Land Economics, University of Wisconsin Press, vol. 67(1), pages 64-73.
    18. Stephen K. Swallow & Thomas Weaver & James J. Opaluch & Thomas S. Michelman, 1994. "Heterogeneous Preferences and Aggregation in Environmental Policy Analysis: A Landfill Siting Case," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 76(3), pages 431-443.
    19. repec:ucp:bkecon:9780226316529 is not listed on IDEAS
    20. Jayachandran N. Variyam & Jeffrey L. Jordan & James E. Epperson, 1990. "Preferences of Citizens for Agricultural Policies: Evidence from a National Survey," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(2), pages 257-267.
    21. Krinsky, Itzhak & Robb, A Leslie, 1990. "On Approximating the Statistical Properties of Elasticities: A Correction," The Review of Economics and Statistics, MIT Press, vol. 72(1), pages 189-190, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Johnston, Robert J. & Swallow, Stephen K. & Weaver, Thomas F., 1999. "Estimating Willingness to Pay and Resource Tradeoffs with Different Payment Mechanisms: An Evaluation of a Funding Guarantee for Watershed Management," Journal of Environmental Economics and Management, Elsevier, vol. 38(1), pages 97-120, July.
    2. Vivien Foster & Susana Mourato, 2003. "Elicitation Format and Sensitivity to Scope," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 24(2), pages 141-160, February.
    3. Duke, Joshua M. & Johnston, Robert J., 2006. "Systematic Influences of Policy Implementation and Conservation Agents on Willingness to Pay for Land Preservation," 2006 Annual meeting, July 23-26, Long Beach, CA 21234, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Johnston, Robert J. & Swallow, Stephen K. & Bauer, Dana Marie, 2002. "Stated Preferences And Length Of Residency In Rural Communities: Are Development And Conservation Values Heterogeneous?," 2002 Annual meeting, July 28-31, Long Beach, CA 19683, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Johnston, Robert J. & Bauer, Dana Marie & Swallow, Stephen K., 2000. "The Influence Of Spatial Land Use Patterns On Rural Amenity Values And Willingness To Pay For Growth Management: Evidence From A Contingent Choice Survey," 2000 Annual meeting, July 30-August 2, Tampa, FL 21766, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Tran Huu Tuan, 2007. "Valuing the Economic Benefits of Preserving Cultural Heritage: The My Son Sanctuary World Heritage Site in Vietnam," EEPSEA Research Report rr2007072, Economy and Environment Program for Southeast Asia (EEPSEA), revised Jul 2007.
    7. Roheim, Cathy A. & Johnston, Robert J., 2005. "A Battle of Taste and Environmental Convictions for Ecolabeled Seafood: A Choice Experiment," 2005 Annual meeting, July 24-27, Providence, RI 19357, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    8. Tran Tuan & Stale Navrud, 2007. "Valuing cultural heritage in developing countries: comparing and pooling contingent valuation and choice modelling estimates," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 38(1), pages 51-69, September.
    9. David F. Layton & Gardner Brown & Mark L. Plummer, 1999. "Valuing Multiple Programs to Improve Fish Populations," Discussion Papers in Economics at the University of Washington 0042, Department of Economics at the University of Washington.
    10. Mogas, Joan & Riera, Pere & Bennett, Jeff, 2006. "A comparison of contingent valuation and choice modelling with second-order interactions," Journal of Forest Economics, Elsevier, vol. 12(1), pages 5-30, March.
    11. Rombach, Meike & Widmar, Nicole Olynk & Byrd, Elizabeth & Bitsch, Vera, 2018. "Do all roses smell equally sweet? Willingness to pay for flower attributes in specialized retail settings by German consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 91-99.
    12. Chhandita Das & Christopher M. Anderson & Stephen K. Swallow, 2009. "Estimating Distributions of Willingness to Pay for Heterogeneous Populations," Southern Economic Journal, John Wiley & Sons, vol. 75(3), pages 593-610, January.
    13. Samnaliev, Mihail & Stevens, Thomas H. & More, Thomas, 2003. "A Comparison Of Cheap Talk And Alternative Certainty Calibration Techniques In Contingent Valuation," Working Paper Series 14517, University of Massachusetts, Amherst, Department of Resource Economics.
    14. Siikamaki, Juha & Layton, David F., 2001. "Logit Models For Pooled Contingent Valuation And Contingent Rating And Ranking Data: Valuing Benefits From Forest Biodiversity Conservation," 2001 Annual meeting, August 5-8, Chicago, IL 20616, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    15. Niroomand, Naghmeh & Jenkins, Glenn P., 2018. "A comparison of stated preference methods for the valuation of improvement in road safety," Economic Analysis and Policy, Elsevier, vol. 59(C), pages 138-149.
    16. Halkos, George, 2012. "The use of contingent valuation in assessing marine and coastal ecosystems’ water quality: A review," MPRA Paper 42183, University Library of Munich, Germany.
    17. Johnston, Robert J. & Duke, Joshua M. & Kukielka, Jessica B., 2008. "Optimizing Farmland Preservation Choices Across Communities and Jurisdictional Scales: To What Extent are Amenity Values and Selection Criteria Transferable?," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6243, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    18. Robert J. Johnston & RStephen K. Swallow & Dana Marie Bauer, 2002. "Spatial Factors and Stated Preference Values for Public Goods: Considerations for Rural Land Use," Land Economics, University of Wisconsin Press, vol. 78(4), pages 481-500.
    19. Poe, Gregory L. & Giraud, Kelly L. & Loomis, John B., 2001. "Simple Computational Methods for Measuring the Difference of Empirical Distributions: Application to Internal and External Scope Tests in Contingent Valuation," Staff Papers 121130, Cornell University, Department of Applied Economics and Management.
    20. Crespi, John M. & Marette, Stephan, 2003. "Some Economic Implications Of Public Labeling," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-12, November.

    More about this item

    Keywords

    Consumer/Household Economics;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlaare:31157. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/waeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.