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Green Consumers in the 1990s: Profile and Implications for Advertising

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  • Roberts, James A.

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  • Roberts, James A., 1996. "Green Consumers in the 1990s: Profile and Implications for Advertising," Journal of Business Research, Elsevier, vol. 36(3), pages 217-231, July.
    • Handle: RePEc:eee:jbrese:v:36:y:1996:i:3:p:217-231
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    References listed on IDEAS

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    1. Webster, Frederick E, Jr, 1975. "Determining the Characteristics of the Socially Conscious Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(3), pages 188-196, December.
    2. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    3. Balderjahn, Ingo, 1988. "Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns," Journal of Business Research, Elsevier, vol. 17(1), pages 51-56, August.
    4. Dychtwald, Ken & Gable, Greg, 1990. "Portrait of a changing consumer," Business Horizons, Elsevier, vol. 33(1), pages 62-73.
    5. Brooker, George, 1976. "The Self-Actualizing Socially Conscious Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(2), pages 107-112, Se.
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