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Estimating Nonresponse Bias in Mail Surveys

Author

Listed:
  • Armstrong, J. Scott
  • Overton, Terry S.

Abstract

Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolation

Suggested Citation

  • Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:81694
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    File URL: https://mpra.ub.uni-muenchen.de/81694/1/MPRA_paper_81694.pdf
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    Keywords

    market research; marketing; surveys;
    All these keywords.

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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