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Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework

Author

Listed:
  • Hans Ruediger Kaufmann

    () (University of Nicosia, Cyprus)

  • Mohammad Fateh Ali Khan Panni

    (City University, Bangladesh)

  • Yianna Orphanidou

    (University of Nicosia, Cyprus)

Abstract

In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices. Within the field of ethics and social responsibility environmental and green marketing topics are the central topics, which are closely related to biodiversity and sustainability. This paper suggests a different approach to assessing the variables of consumers’ green purchasing behavior. Based on thoroughly researched secondary data, this conceptual paper suggests a framework integrating the so far incoherent frameworks as proposed by previous authors. Emanating from this eclectic and chronological literature review, the paper will also propose further missing links that need to be included in the proposed integrated framework. Based on this holistic framework, in a future study, the authors will explain a sustainability index of green consumer behavior, which will be tested empirically in the study. In fact, from the proposed integrated framework, in total eight vital factors/aspects of green/environmental issues are likely to have an impact on consumer green purchasing behavior. Demographic variables will play an intervening or mediating role in the framework.

Suggested Citation

  • Hans Ruediger Kaufmann & Mohammad Fateh Ali Khan Panni & Yianna Orphanidou, 2012. "Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 50-69, February.
  • Handle: RePEc:aes:amfeco:v:14:y:2012:i:31:p:50-69
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    References listed on IDEAS

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    1. I. Vermeir & W. Verbeke, 2004. "Sustainable Food Consumption: Exploring The Consumer Attitude – Behaviour Gap," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/268, Ghent University, Faculty of Economics and Business Administration.
    2. Iacob Cătoiu & Diana Maria Vrânceanu & Alina Filip, 2010. "Setting Fair Prices – Fundamental Principle Of Sustainable Marketing," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 115-128, February.
    3. Balderjahn, Ingo, 1988. "Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns," Journal of Business Research, Elsevier, vol. 17(1), pages 51-56, August.
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    5. Gil, Jose Maria & Gracia, Azucena & Sanchez Garcia, Mercedes, 2000. "Market Segmentation And Willingness To Pay For Organic Products In Spain," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 3(02).
    6. Bourgeois, Jacques C & Barnes, James G, 1979. " Viability and Profile of the Consumerist Segment," Journal of Consumer Research, Oxford University Press, vol. 5(4), pages 217-228, March.
    7. Byrne, Patrick J. & Toensmeyer, Ulrich C. & German, Carl L. & Muller, H. Reed, 1991. "Analysis Of Consumer Attitudes Toward Organic Produce Purchase Likelihood," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(2), June.
    8. Roberts, James A., 1996. "Green Consumers in the 1990s: Profile and Implications for Advertising," Journal of Business Research, Elsevier, vol. 36(3), pages 217-231, July.
    9. Webster, Frederick E, Jr, 1975. " Determining the Characteristics of the Socially Conscious Consumer," Journal of Consumer Research, Oxford University Press, vol. 2(3), pages 188-196, December.
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    Citations

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    Cited by:

    1. Elena-Alexandra GORGOS & Elena-Mãdãlina VÃTÃMÃNESCU, 2016. "Online Communication and E-Commerce Dynamics in the European Union. A Consumer-Based Approach," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(4), pages 335-349, October.
    2. Seong-Gin Moon & Seong Young Jeong & Yongrok Choi, 2017. "Moderating Effects of Trust on Environmentally Significant Behavior in Korea," Sustainability, MDPI, Open Access Journal, vol. 9(3), pages 1-19, March.
    3. Achchuthan, S. & Velnampy, T., 2016. "A quest for green consumerism in Sri Lankan context: An application of comprehensive model," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 6(3), pages 59-76, March.
    4. Velnampy.T & Achchuthan & S, 2016. "Green consumerism in Sri Lankan Perspective: An Application and Extension of Theory of Planned Behavior," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 6(5), pages 1-3.
    5. repec:blg:journl:v:12:y:2017:i:1:p:148-173 is not listed on IDEAS
    6. Luminiţa Ionescu & George Lăzăroiu & Silviu Şerban, 2013. "A theory of the availability and level of consumer protection in online and mobile payments for public economic services," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 369-384, June.
    7. von Meyer-Höfer, Marie & Juarez Tijerino, Andrea Maria & Spiller, Achim, 2015. "Sustainable food consumption in China and India," Discussion Papers 198718, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    8. repec:arp:tjssrr:2018:p:28-34 is not listed on IDEAS
    9. Kai Chen & Ting Deng, 2016. "Research on the Green Purchase Intentions from the Perspective of Product Knowledge," Sustainability, MDPI, Open Access Journal, vol. 8(9), pages 1-16, September.

    More about this item

    Keywords

    pro-environmental consumer behaviour; sustainability; green consumer behavior; green purchasing;

    JEL classification:

    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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