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Pro-environmental behaviors for thee but not for me: Green giants, green Gods, and external environmental locus of control

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  • Kalamas, Maria
  • Cleveland, Mark
  • Laroche, Michel

Abstract

Understanding consumers' allocation of environmental responsibility to external forces (i.e., those perceived to be beyond their direct control) is important yet under-researched. This paper examines how these external attributions affect consumers' pro-environmental behaviors (PEBs). A model of external environmental locus of control (i.e., external-ELOC) is tested, consisting of two superordinate dimensions: powerful-others (encapsulating corporate and government responsibility facets) and chance/fate (incorporating God/higher-power and natural earth-cycle facets). The two higher-order factors negatively associate; such that consumers ascribing environmental responsibility to powerful-others engage in PEBs; whereas those attributing environmental change to chance/fate typically do not. The results inform practical and public policy implications; pinpointing ways for corporations and governments to target their pro-environmental efforts and to sway consumers who share in the ecological burden.

Suggested Citation

  • Kalamas, Maria & Cleveland, Mark & Laroche, Michel, 2014. "Pro-environmental behaviors for thee but not for me: Green giants, green Gods, and external environmental locus of control," Journal of Business Research, Elsevier, vol. 67(2), pages 12-22.
  • Handle: RePEc:eee:jbrese:v:67:y:2014:i:2:p:12-22
    DOI: 10.1016/j.jbusres.2013.03.007
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