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Migration and materialism: The roles of ethnic identity, religiosity, and generation

  • Cleveland, Mark
  • Chang, William
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    Culture is the most complex and powerful influence on consumer behavior. Within culturally heterogeneous societies, marketing managers must consider the psychological and behavioral effects that emanate from ethnic identity. Of the many values that immigrants bring to their adopted home, some have their basis in religious beliefs. Most migration occurs from the developing to the developed world, where the acquisition of and devotion to material possessions typify post-industrial society. A largely unanswered question concerns how members of immigrant communities cope with the conflicting values associated with materialism, and those associated with ethnic communal ties and religious fulfillment. This research focuses on materialism as manifested among first- and second-generation Korean-Canadians, as a function of both ethnic identity and religiosity. The researchers uncover generational differences on the interrelationships of these three constructs.

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    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 62 (2009)
    Issue (Month): 10 (October)
    Pages: 963-971

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    Handle: RePEc:eee:jbrese:v:62:y:2009:i:10:p:963-971
    Contact details of provider: Web page: http://www.elsevier.com/locate/jbusres

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    1. McCracken, Grant, 1986. " Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, University of Chicago Press, vol. 13(1), pages 71-84, June.
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    6. Stayman, Douglas M & Deshpande, Rohit, 1989. " Situational Ethnicity and Consumer Behavior," Journal of Consumer Research, University of Chicago Press, vol. 16(3), pages 361-71, December.
    7. Oswald, Laura R, 1999. " Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants," Journal of Consumer Research, University of Chicago Press, vol. 25(4), pages 303-18, March.
    8. William Swinyard & Ah-Keng Kau & Hui-Yin Phua, 2001. "Happiness, Materialism, and Religious Experience in the US AND SINGAPORE," Journal of Happiness Studies, Springer, vol. 2(1), pages 13-32, March.
    9. Mehta, Raj & Belk, Russell W, 1991. " Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States," Journal of Consumer Research, University of Chicago Press, vol. 17(4), pages 398-411, March.
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