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Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians

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  • Cleveland, Mark
  • Laroche, Michel
  • Hallab, Ranim

Abstract

Understanding the differential impact of globalization on culture – the most profound shaper of consumption – is fundamentally important. This research examines the linkages of cultural globalization (acculturation to global consumer culture, AGCC), (Lebanese) ethnic identity (LEID), religiosity (REL), individual-level (Schwartz) and consumption-related values (materialism and consumer ethnocentrism, MAT/CET) and numerous consumption behaviors; contrasting coexisting religious groups. A negative AGCC-LEID relationship exists for Muslims, whereas for Christians the two cultural forces are independent. Common across groups, religiosity and CET positively associate with LEID, and MAT positively associates with AGCC. Other relationships are religious-specific. The AGCC-LEID relationship across different behaviors yields four distinctive acculturation patterns.

Suggested Citation

  • Cleveland, Mark & Laroche, Michel & Hallab, Ranim, 2013. "Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians," Journal of Business Research, Elsevier, vol. 66(8), pages 958-967.
  • Handle: RePEc:eee:jbrese:v:66:y:2013:i:8:p:958-967
    DOI: 10.1016/j.jbusres.2011.12.018
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    References listed on IDEAS

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    Cited by:

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    4. repec:eee:jbrese:v:82:y:2018:i:c:p:354-363 is not listed on IDEAS
    5. Bartsch, Fabian & Diamantopoulos, Adamantios & Paparoidamis, Nicholas G. & Chumpitaz, Ruben, 2016. "Global brand ownership: The mediating roles of consumer attitudes and brand identification," Journal of Business Research, Elsevier, vol. 69(9), pages 3629-3635.
    6. Al-Abdin, Ahmed & Dean, Dianne & Nicholson, John D., 2016. "The transition of the self through the Arab Spring in Egypt and Libya," Journal of Business Research, Elsevier, vol. 69(1), pages 45-56.
    7. Pires, Guilherme & Stanton, John, 2015. "Ethnic Marketing Sensitivity: Reconciling Rigorous Theory With Pragmatism," Newcastle Business School Discussion Paper Series: Research on the Frontiers of Knowledge 3, The University of Newcastle, Australia.
    8. Jamal, Ahmad & Sharifuddin, Juwaidah, 2015. "Perceived value and perceived usefulness of halal labeling: The role of religion and culture," Journal of Business Research, Elsevier, vol. 68(5), pages 933-941.
    9. Cleveland, Mark & Rojas-Méndez, José I. & Laroche, Michel & Papadopoulos, Nicolas, 2016. "Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change," Journal of Business Research, Elsevier, vol. 69(3), pages 1090-1102.
    10. repec:eee:jbrese:v:82:y:2018:i:c:p:281-289 is not listed on IDEAS

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    Keywords

    Globalization; Culture; Religion; Values; Consumption;

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