IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v68y2015i5p933-941.html

Perceived value and perceived usefulness of halal labeling: The role of religion and culture

Author

Listed:
  • Jamal, Ahmad
  • Sharifuddin, Juwaidah

Abstract

This research identifies the impact of the perceived value and perceived usefulness of a halal-labeled product, culture and religion on intent to purchase and intent to patronize stores using data from 10 in-depth interviews and 303 self-administered questionnaires among British Muslims. Factor analysis and hierarchical multiple regression are used for data analysis. The results show that perceived usefulness, vertical collectivism, horizontal collectivism and religiosity predict a significant amount of variance in both types of intention. Specifically, perceived usefulness, vertical collectivism and religiosity have a positive relationship with intentions. Horizontal collectivism associates negatively with intentions. Religiosity moderates the relationships between horizontal collectivism and intentions. Perceived value associates positively only with intentions to patronize stores and religiosity moderates this link. The study is the first to emphasize the need to develop halal labeling to enhance the shopping experiences of British Muslims.

Suggested Citation

  • Jamal, Ahmad & Sharifuddin, Juwaidah, 2015. "Perceived value and perceived usefulness of halal labeling: The role of religion and culture," Journal of Business Research, Elsevier, vol. 68(5), pages 933-941.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:5:p:933-941
    DOI: 10.1016/j.jbusres.2014.09.020
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296314003038
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2014.09.020?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Sood, James & Nasu, Yukio, 1995. "Religiosity and nationality : An exploratory study of their effect on consumer behavior in Japan and the United States," Journal of Business Research, Elsevier, vol. 34(1), pages 1-9, September.
    2. Bauer, Hans H. & Heinrich, Daniel & Schäfer, Daniela B., 2013. "The effects of organic labels on global, local, and private brands," Journal of Business Research, Elsevier, vol. 66(8), pages 1035-1043.
    3. Özlem Sandikci & Güliz Ger, 2010. "Veiling in Style: How Does a Stigmatized Practice Become Fashionable?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(1), pages 15-36, June.
    4. Cleveland, Mark & Laroche, Michel, 2007. "Acculturaton to the global consumer culture: Scale development and research paradigm," Journal of Business Research, Elsevier, vol. 60(3), pages 249-259, March.
    5. Amihai Glazer & Kai A. Konrad, 2008. "A Signaling Explanation for Charity," Springer Books, in: Roger D. Congleton & Kai A. Konrad & Arye L. Hillman (ed.), 40 Years of Research on Rent Seeking 2, pages 713-722, Springer.
    6. Golan, Elise H. & Kuchler, Fred & Mitchell, Lorraine, 2000. "Economics Of Food Labeling," Agricultural Economic Reports 34069, United States Department of Agriculture, Economic Research Service.
    7. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    8. Jamal, Ahmad & Shukor, Syadiyah Abdul, 2014. "Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims," Journal of Business Research, Elsevier, vol. 67(3), pages 237-245.
    9. Holbrook, Morris B., 2005. "Customer value and autoethnography: subjective personal introspection and the meanings of a photograph collection," Journal of Business Research, Elsevier, vol. 58(1), pages 45-61, January.
    10. Cleveland, Mark & Chang, William, 2009. "Migration and materialism: The roles of ethnic identity, religiosity, and generation," Journal of Business Research, Elsevier, vol. 62(10), pages 963-971, October.
    11. Cleveland, Mark & Laroche, Michel & Hallab, Ranim, 2013. "Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians," Journal of Business Research, Elsevier, vol. 66(8), pages 958-967.
    12. Oswald, Laura R, 1999. "Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 303-318, March.
    13. Penaloza, Lisa, 1994. "Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 32-54, June.
    14. Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. "The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 1-38, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zhang, Wenyao & Zhang, Wei & Daim, Tugrul U., 2023. "Investigating consumer purchase intention in online social media marketing: A case study of Tiktok," Technology in Society, Elsevier, vol. 74(C).
    2. Md. Mahedi Hasan & Md. Al Amin & Md. Shamsul Arefin & Tanjim Mostafa, 2024. "Green consumers’ behavioral intention and loyalty to use mobile organic food delivery applications: the role of social supports, sustainability perceptions, and religious consciousness," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(6), pages 15953-16003, June.
    3. Dr. Hafiz Ihsan ur Rehman & Maryem Bibi & Dr. Muhammad Sarfraz Khan & Muhammad Abdullah & Dr. Muhammad Irfan, 2023. "Impact of Halal Awareness, Personal Intrinsic Religiosity and Country of Origin on Halal Buying Behaviour: A moderation and Mediation Analysis," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 354-370.
    4. Jamal, Ahmad & Yaccob, Aqilah & Bartikowski, Boris & Slater, Stephanie, 2019. "Motivations to donate: Exploring the role of religiousness in charitable donations," Journal of Business Research, Elsevier, vol. 103(C), pages 319-327.
    5. Noha El-Bassiouny, 2016. "The Trojan Horse of Affluence and Halal in the Arabian Gulf," Working Papers 39, The German University in Cairo, Faculty of Management Technology.
    6. Arturas Kaklauskas & Edmundas Kazimieras Zavadskas & Bjoern Schuller & Natalija Lepkova & Gintautas Dzemyda & Jurate Sliogeriene & Olga Kurasova, 2020. "Customized ViNeRS Method for Video Neuro-Advertising of Green Housing," IJERPH, MDPI, vol. 17(7), pages 1-28, March.
    7. Ahmed Jalal Khan Chowdhury & Betania Kartika & Sitti Walida Parson & Zaleha Kassim, 2022. "Overview Of Halal Freshwater Aquaculture System: Malaysian Perspectives," Water Conservation & Management (WCM), Zibeline International Publishing, vol. 6(1), pages 01-05, January.
    8. Arturas Kaklauskas & Ieva Ubarte & Darius Kalibatas & Irene Lill & Anastasiia Velykorusova & Pavelas Volginas & Irina Vinogradova & Virgis Milevicius & Ingrida Vetloviene & Raimondas Grubliauskas & Ra, 2019. "A Multisensory, Green, and Energy Efficient Housing Neuromarketing Method," Energies, MDPI, vol. 12(20), pages 1-30, October.
    9. Conrado Carrascosa-López & Mauricio Carvache-Franco & Wilmer Carvache-Franco, 2021. "Perceived Value and Its Predictive Relationship with Satisfaction and Loyalty in Ecotourism: A Study in the Posets-Maladeta Natural Park in Spain," Sustainability, MDPI, vol. 13(14), pages 1-16, July.
    10. Ihil S. Baron, 2022. "Understanding the effect of cosmetics brand perception, halal label, and product composition on habitual buying behaviour through perceived price ," GATR Journals jmmr301, Global Academy of Training and Research (GATR) Enterprise.
    11. Sardana, Deepak & Cavusgil, Erin & Gupta, Narain, 2021. "The growing popularity of spiritual brands: What drives purchase intent?," International Business Review, Elsevier, vol. 30(4).
    12. Mahmood Hayeemad & Mohamed Soliman Mohamed Soliman, 2024. "Modelling Halal Cosmetics Purchase Intention among Millennial Female Consumers," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(2), pages 601-615, February.
    13. Ludvig Levasseur & Jintong Tang & Masoud Karami, 2019. "Insomnia: An Important Antecedent Impacting Entrepreneurs’ Health," JRFM, MDPI, vol. 12(1), pages 1-16, March.
    14. Luqing Rong & Mengya Zhao & Maozeng Xu, 2025. "How do self-transcendent values and institutional forces influence consumer intentions to purchase new energy vehicles under subsidy withdrawal? Evidence from China," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(3), pages 7843-7870, March.
    15. Diana Triwardhani & Yuliniar & Khoirul Aswar & Yudhi Nur Supriyadi, 2023. "The Effect of Halal Label Perception, Lifestyle and Quality of Service on Purchase Decision at Starbucks Coffee in Indonesia," Journal of Economics and Behavioral Studies, AMH International, vol. 14(4), pages 42-49.
    16. Eline D'Haene & Juan Tur Cardona & Stijn Speelman & Koen Schoors & Marijke D'Haese, 2021. "Unraveling preferences for religious ties in food transactions: A consumer perspective," Agricultural Economics, International Association of Agricultural Economists, vol. 52(4), pages 701-716, July.
    17. Alev Kocak Alan & Ebru Tumer Kabadayi & Selen Bakis & Yesim Can & Melih Can Sekerin, 2017. "Generating and Assessing Consumer¡¯s Innovation Adoption through Consumer Innovativeness, Innovation Characteristics and Perceived Brand Innovativeness," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(6), pages 68-81, December.
    18. Mauricio Carvache-Franco & Ana Gabriela Víquez-Paniagua & Wilmer Carvache-Franco & Allan Pérez-Orozco & Orly Carvache-Franco, 2022. "Perceived Value in Sustainable Coastal and Marine Destinations: A Study of Jacó in Costa Rica," Sustainability, MDPI, vol. 14(14), pages 1-14, July.
    19. El-Bassiouny, Noha, 2016. "Where is “Islamic marketing” heading?," Journal of Business Research, Elsevier, vol. 69(2), pages 569-578.
    20. Jiménez, Alfredo & Jiang, Guoliang Frank & Petersen, Bent & Gammelgaard, Jens, 2019. "Within-country religious diversity and the performance of private participation infrastructure projects," Journal of Business Research, Elsevier, vol. 95(C), pages 13-25.
    21. Samreen Ashraf & Juliet Memery & Martyn Polkinghorne, 2025. "Faith and Finance: Understanding Muslim Consumers’ Identity in Pakistan’s Traditional Banking Sector," Businesses, MDPI, vol. 5(3), pages 1-19, July.
    22. Ludvig Levasseur & Jintong Tang & Masoud Karami & Lowell Busenitz & K. Michele Kacmar, 2022. "Increasing alertness to new opportunities: the influence of positive affect and implications for innovation," Asia Pacific Journal of Management, Springer, vol. 39(1), pages 27-49, March.
    23. Mauricio Carvache-Franco & Conrado Carrascosa-López & Wilmer Carvache-Franco, 2021. "The Perceived Value and Future Behavioral Intentions in Ecotourism: A Study in the Mediterranean Natural Parks from Spain," Land, MDPI, vol. 10(11), pages 1-15, October.
    24. Erne Suzila Kassim & Ismah Osman & Emi Normalina Omar & Faridah Hj Hassan, 2023. "Exploring the Role of Student Exchange Programs in Fostering Halal Understanding among South Korean Non-Muslims," Information Management and Business Review, AMH International, vol. 15(3), pages 159-172.
    25. Mwesiumo, Deodat & Glavee-Geo, Richard & Olsen, Kjetil Magnus & Svenning, Geir Arne, 2021. "Improving public purchaser attitudes towards public procurement of innovations," Technovation, Elsevier, vol. 101(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Choudhary, Sonal & Nayak, Rakesh & Kumari, Sushma & Choudhury, Homagni, 2019. "Analysing acculturation to sustainable food consumption behaviour in the social media through the lens of information diffusion," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 481-492.
    2. Cleveland, Mark & Xu, Cecelia, 2019. "Multifaceted acculturation in multiethnic settings," Journal of Business Research, Elsevier, vol. 103(C), pages 250-260.
    3. Cappellini, Benedetta & Yen, Dorothy Ai-wan, 2013. "Little Emperors in the UK: Acculturation and food over time," Journal of Business Research, Elsevier, vol. 66(8), pages 968-974.
    4. Cleveland, Mark & Iyer, Rajesh & Babin, Barry J., 2023. "Social media usage, materialism and psychological well-being among immigrant consumers," Journal of Business Research, Elsevier, vol. 155(PB).
    5. Cleveland, Mark & Laroche, Michel & Hallab, Ranim, 2013. "Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians," Journal of Business Research, Elsevier, vol. 66(8), pages 958-967.
    6. Sobol, Kamila & Cleveland, Mark & Laroche, Michel, 2018. "Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers," Journal of Business Research, Elsevier, vol. 82(C), pages 340-353.
    7. Cleveland, Mark & Rojas-Méndez, José I. & Laroche, Michel & Papadopoulos, Nicolas, 2016. "Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change," Journal of Business Research, Elsevier, vol. 69(3), pages 1090-1102.
    8. Higgins, Leighanne & Hamilton, Kathy, 2016. "Mini-miracles: Transformations of self from consumption of the Lourdes pilgrimage," Journal of Business Research, Elsevier, vol. 69(1), pages 25-32.
    9. Rojas Gaviria, Pilar, 2016. "Oneself for another: The construction of intimacy in a world of strangers," Journal of Business Research, Elsevier, vol. 69(1), pages 83-93.
    10. Cleveland, Mark & Laroche, Michel & Papadopoulos, Nicolas, 2015. "You are what you speak? Globalization, multilingualism, consumer dispositions and consumption," Journal of Business Research, Elsevier, vol. 68(3), pages 542-552.
    11. Hatice Kizgin & Ahmad Jamal & Bidit Lal Dey & Nripendra P. Rana, 2018. "The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions," Information Systems Frontiers, Springer, vol. 20(3), pages 503-514, June.
    12. Dose, David & Walsh, Gianfranco & Ruvio, Ayalla & Segev, Sigal, 2018. "Investigating links between cultural orientation and culture outcomes: Immigrants from the former Soviet Union to Israel and Germany," Journal of Business Research, Elsevier, vol. 82(C), pages 281-289.
    13. Daniela Andreini & Diego Rinallo & Giuseppe Pedeliento & Mara Bergamaschi, 2017. "Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope," Journal of Business Ethics, Springer, vol. 141(3), pages 529-550, March.
    14. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
    15. Silhouette-Dercourt, Virginie & de Lassus, Christel & Darpy, Denis, 2014. "How second-generation consumers choose where to shop: A cross-cultural semiotic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 1059-1067.
    16. Al-Abdin, Ahmed & Dean, Dianne & Nicholson, John D., 2016. "The transition of the self through the Arab Spring in Egypt and Libya," Journal of Business Research, Elsevier, vol. 69(1), pages 45-56.
    17. Slater, Stephanie & Demangeot, Catherine, 2021. "Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts," Journal of Business Research, Elsevier, vol. 134(C), pages 702-715.
    18. Pilar Rojas Gaviria, 2012. "Three essays on how sharing and consuming support home place reconnection in contemporary liquid times," ULB Institutional Repository 2013/209597, ULB -- Universite Libre de Bruxelles.
    19. Nguyen, Hieu P. & Chen, Steven & Mukherjee, Sayantani, 2014. "Reverse stigma in the Freegan community," Journal of Business Research, Elsevier, vol. 67(9), pages 1877-1884.
    20. Ekpo, Akon E. & Riley, Breagin K. & Thomas, Kevin D. & Yvaire, Zachary & Henderson Gerri, Geraldine Rosa & Muñoz, Isaac I., 2015. "As worlds collide: The role of marketing management in customer-to-customer interactions," Journal of Business Research, Elsevier, vol. 68(1), pages 119-126.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:68:y:2015:i:5:p:933-941. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.