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Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants

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  • Penaloza, Lisa

Abstract

This article critically examines the consumption experiences of Mexican immigrants in the United States. An empirical model of Mexican immigrant consumer acculturation is derived that consists of movement, translation, and adaptation processes leading to outcomes of assimilation, maintenance, resistance, and segregation. By drawing attention to the ways in which international movements of people, companies, and products intersect within existing subcultural relations, this research provides a more satisfactory account of the complex dynamic processes through which Mexican immigrants adapt to the consumer environment in the United States. Copyright 1994 by the University of Chicago.

Suggested Citation

  • Penaloza, Lisa, 1994. "Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 32-54, June.
    • Handle: RePEc:oup:jconrs:v:21:y:1994:i:1:p:32-54
    DOI: 10.1086/209381
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    1. Cappellini, Benedetta & Kravets, Olga & Reppel, Alex, 2019. "Shouting on social media? A borderscapes perspective on a contentious hashtag," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 428-437.
    2. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
    3. Carnevale, Marina & Luna, David & Lerman, Dawn, 2017. "Brand linguistics: A theory-driven framework for the study of language in branding," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 572-591.
    4. Grinstein, Amir & Wathieu, Luc, 2012. "Happily (mal)adjusted: Cosmopolitan identity and expatriate adjustment," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 337-345.
    5. Higgins, Leighanne & Hamilton, Kathy, 2016. "Mini-miracles: Transformations of self from consumption of the Lourdes pilgrimage," Journal of Business Research, Elsevier, vol. 69(1), pages 25-32.
    6. Cappellini, Benedetta & Hosany, Sameer & Yen, Dorothy A. & Yu, Qionglei, 2019. "Away from home: How young Chinese consumers travel with global brands?," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 87-94.
    7. Pilar Rojas Gaviria, 2012. "Three essays on how sharing and consuming support home place reconnection in contemporary liquid times," ULB Institutional Repository 2013/209597, ULB -- Universite Libre de Bruxelles.
    8. Choudhary, Sonal & Nayak, Rakesh & Kumari, Sushma & Choudhury, Homagni, 2019. "Analysing acculturation to sustainable food consumption behaviour in the social media through the lens of information diffusion," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 481-492.
    9. Touchstone, Ellen E. & Koslow, Scott & Shamdasani, Prem N. & D'Alessandro, Steven, 2017. "The linguistic servicescape: Speaking their language may not be enough," Journal of Business Research, Elsevier, vol. 72(C), pages 147-157.
    10. Cristian E Villanueva & Adrianela Angeles & Luz Cecilia Revilla, 2018. "Tying Strong Ties In Informal Entrepreneurship: A Constraint Or An Entrepreneurial Driver?," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 23(01), pages 1-19, March.
    11. Alfonso Siano & Agostino Vollero & Maria Palazzo & Felice Addeo, 2014. "L?atteggiamento dei consumatori nei confronti dei global brand: uno studio esplorativo in tre paesi europei," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(3), pages 87-112.
    12. Kreuzer, Maria & Mühlbacher, Hans & von Wallpach, Sylvia, 2018. "Home in the re-making: Immigrants' transcultural experiencing of home," Journal of Business Research, Elsevier, vol. 91(C), pages 334-341.

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