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Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims

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  • Jamal, Ahmad
  • Shukor, Syadiyah Abdul

Abstract

Prior research considers antecedents and outcomes of interpersonal influence without consideration of acculturation. Data collected from 222 young British-Muslims using focus groups, in-depth interviews and questionnaires identifies significant antecedents and outcomes concluding that self-congruity, clothing conformity, need for uniqueness and modesty are major contributors to susceptibility to interpersonal influence. Acculturation moderates the effects of self congruity and susceptibility to interpersonal influence. The paper discusses implications for clothing retailers suggesting that self-congruity, conformity and modesty require closer attention to develop effective promotion and product strategies. The study is first of its kind within the UK ethnic minorities market.

Suggested Citation

  • Jamal, Ahmad & Shukor, Syadiyah Abdul, 2014. "Antecedents and outcomes of interpersonal influences and the role of acculturation: The case of young British-Muslims," Journal of Business Research, Elsevier, vol. 67(3), pages 237-245.
  • Handle: RePEc:eee:jbrese:v:67:y:2014:i:3:p:237-245
    DOI: 10.1016/j.jbusres.2013.05.009
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    References listed on IDEAS

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    Cited by:

    1. El-Bassiouny, Noha, 2016. "Where is “Islamic marketing” heading?," Journal of Business Research, Elsevier, vol. 69(2), pages 569-578.
    2. repec:eee:jbrese:v:82:y:2018:i:c:p:320-329 is not listed on IDEAS
    3. Rojas Gaviria, Pilar, 2016. "Oneself for another: The construction of intimacy in a world of strangers," Journal of Business Research, Elsevier, vol. 69(1), pages 83-93.
    4. Jamal, Ahmad & Sharifuddin, Juwaidah, 2015. "Perceived value and perceived usefulness of halal labeling: The role of religion and culture," Journal of Business Research, Elsevier, vol. 68(5), pages 933-941.
    5. repec:eee:jbrese:v:82:y:2018:i:c:p:281-289 is not listed on IDEAS

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