Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda
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- Ross, Ivan, 1971. "Self-Concept and Brand Preference," The Journal of Business, University of Chicago Press, vol. 44(1), pages 38-50, January.
- Hui, Michael K & Bateson, John E G, 1991. " Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience," Journal of Consumer Research, Oxford University Press, vol. 18(2), pages 174-184, September.
- Franklin B. Evans, 1968. "Automobiles and Self-Imagery: Comment," The Journal of Business, University of Chicago Press, vol. 41, pages 484-484.
- Bateson, John E G & Hui, Michael K, 1992. " The Ecological Validity of Photographic Slides and Videotapes in Simulating the Service Setting," Journal of Consumer Research, Oxford University Press, vol. 19(2), pages 271-281, September.
- Brucks, Merrie, 1985. " The Effects of Product Class Knowledge on Information Search Behavior," Journal of Consumer Research, Oxford University Press, vol. 12(1), pages 1-16, June.
- Stern, Bruce L & Bush, Ronald F & Hair, Joseph F, Jr, 1977. "The Self-Image/Store Image Matching Process: An Empirical Test," The Journal of Business, University of Chicago Press, vol. 50(1), pages 63-69, January.
- Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, Oxford University Press, vol. 13(4), pages 411-454, March.
- Sirgy, M. Joseph, 1985. "Using self-congruity and ideal congruity to predict purchase motivation," Journal of Business Research, Elsevier, vol. 13(3), pages 195-206, June.
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