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Toward a contingency view of new product creativity: Assessing the interactive effects of consumers

Author

Listed:
  • Gaia Rubera

    ()

  • Andrea Ordanini

    ()

  • David Mazursky

    ()

Abstract

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Suggested Citation

  • Gaia Rubera & Andrea Ordanini & David Mazursky, 2010. "Toward a contingency view of new product creativity: Assessing the interactive effects of consumers," Marketing Letters, Springer, vol. 21(2), pages 191-206, June.
  • Handle: RePEc:kap:mktlet:v:21:y:2010:i:2:p:191-206
    DOI: 10.1007/s11002-009-9088-z
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    References listed on IDEAS

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    1. Punj, Girish N & Staelin, Richard, 1983. " A Model of Consumer Information Search Behavior for New Automobiles," Journal of Consumer Research, Oxford University Press, vol. 9(4), pages 366-380, March.
    2. Brucks, Merrie, 1985. " The Effects of Product Class Knowledge on Information Search Behavior," Journal of Consumer Research, Oxford University Press, vol. 12(1), pages 1-16, June.
    3. Mitchell, Andrew A & Dacin, Peter A, 1996. " The Assessment of Alternative Measures of Consumer Expertise," Journal of Consumer Research, Oxford University Press, vol. 23(3), pages 219-239, December.
    4. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. " Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Oxford University Press, vol. 10(2), pages 135-146, September.
    5. Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, Oxford University Press, vol. 13(4), pages 411-454, March.
    6. Rao, Akshay R & Sieben, Wanda A, 1992. " The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined," Journal of Consumer Research, Oxford University Press, vol. 19(2), pages 256-270, September.
    7. Kardes, Frank R, 1988. " Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 225-233, September.
    8. Beatty, Sharon E & Smith, Scott M, 1987. " External Search Effort: An Investigation across Several Product Categories," Journal of Consumer Research, Oxford University Press, vol. 14(1), pages 83-95, June.
    9. Zaichkowsky, Judith Lynne, 1985. " Measuring the Involvement Construct," Journal of Consumer Research, Oxford University Press, vol. 12(3), pages 341-352, December.
    10. Bettman, James R & Park, C Whan, 1980. " Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis," Journal of Consumer Research, Oxford University Press, vol. 7(3), pages 234-248, December.
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    Cited by:

    1. Im, Subin & Bhat, Subodh & Lee, Yikuan, 2015. "Consumer perceptions of product creativity, coolness, value and attitude," Journal of Business Research, Elsevier, vol. 68(1), pages 166-172.

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