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Negative Emotions in Marketing Research: Affect or Artifact?

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  • Babin, Barry J.
  • Darden, William R.
  • University, Louisiana State
  • Shreveport
  • Lousiana
  • Babin, Laurie A.

Abstract

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Suggested Citation

  • Babin, Barry J. & Darden, William R. & University, Louisiana State & Shreveport & Lousiana & Babin, Laurie A., 1998. "Negative Emotions in Marketing Research: Affect or Artifact?," Journal of Business Research, Elsevier, vol. 42(3), pages 271-285, July.
    • Handle: RePEc:eee:jbrese:v:42:y:1998:i:3:p:271-285
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    References listed on IDEAS

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