The Four Dimensional Impact Of Color On Shoppers’ Emotions
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- Sabrina ELBACHIR & Abderrahmane CHENINI, 2016. "The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 10-19.
- repec:kap:mktlet:v:28:y:2017:i:3:d:10.1007_s11002-016-9415-0 is not listed on IDEAS
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NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-EXP-2004-02-01 (Experimental Economics)
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