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Marketing Islamic Financial Services: A Review, Critique, and Agenda for Future Research

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  • Intekhab Alam

    (School of Business, State University of New York at Geneseo, Geneseo, NY 14454, USA)

  • Pouya Seifzadeh

    (School of Business, State University of New York at Geneseo, Geneseo, NY 14454, USA)

Abstract

Islamic finance has experienced rapid growth globally, surpassing the USD 2 trillion mark in 2017. As a result, the literature related to Islamic finance and banking is rather rich. Despite the richness of the literature, our knowledge of the marketing issues related to Islamic finance is modest and somewhat ambiguous. Therefore, we review several decades of research about the Islamic finance in various parts of the world. We identify and discuss three main research themes that draw on different conceptualization and theoretical lenses. After synthesizing their respective findings, we propose several avenues for future research that integrate these three research themes with the goal of developing a more nuanced understanding of Islamic finance and its marketing. While we believe that our review will mainly serve as a crucial reinvigoration and launch point for future research on Islamic finance marketing, it is also of great practical benefit for policymakers of various countries and especially managers of financial service firms interested in marketing Islamic banking and financial services to their customers.

Suggested Citation

  • Intekhab Alam & Pouya Seifzadeh, 2020. "Marketing Islamic Financial Services: A Review, Critique, and Agenda for Future Research," JRFM, MDPI, vol. 13(1), pages 1-19, January.
    • Handle: RePEc:gam:jjrfmx:v:13:y:2020:i:1:p:12-:d:305133
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    2. Sherif, Mohamed, 2020. "The impact of Coronavirus (COVID-19) outbreak on faith-based investments: An original analysis," Journal of Behavioral and Experimental Finance, Elsevier, vol. 28(C).
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    4. Siddharth Jain & Partha Gangopadhyay, 2020. "Impacts of Endogenous Sunk-Cost Investment on the Islamic Banking Industry: A Historical Analysis," JRFM, MDPI, vol. 13(6), pages 1-23, May.
    5. Tanveer Ahmed & Sarkar Kabir & Aqsa Aziz & Yahaya Alhassan, 2023. "Islamic Home Finance in the UK: A Partial Least Square Structural Equation Modelling Approach," Sustainability, MDPI, vol. 15(5), pages 1-24, February.

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