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A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation


  • Richins, Marsha L
  • Dawson, Scott


This article reviews the construct and measurement of materialism and concludes that materialism is appropriately conceptualized as a consumer value. The development of a values-oriented materialism scale with three components--acquisition centrality, acquisition as the pursuit of happiness, and possession-defined success--is described. In validation tests high scorers (compared with low scores) desired a higher level of income, place greater emphasis on financial security and less on interpersonal relationships, preferred to spend more on themselves and less on others, engaged in fewer voluntary simplicity behaviors, and were less satisfied with their lives. Copyright 1992 by the University of Chicago.

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  • Richins, Marsha L & Dawson, Scott, 1992. " A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation," Journal of Consumer Research, Oxford University Press, vol. 19(3), pages 303-316, December.
  • Handle: RePEc:oup:jconrs:v:19:y:1992:i:3:p:303-16

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