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Les préférences des consommateurs pour un écolabel. Le cas des produits de la mer en France

  • Frédéric Salladarré

    ()

    (CREM - Centre de Recherche en Economie et Management - CNRS : UMR6211 - Université de Rennes 1 - Université de Caen Basse-Normandie)

  • Patrice Guillotreau

    (INED - Institut National d'Etudes Démographiques Paris - INED, LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Université de Nantes : EA4272)

  • Claire-Marine Lesage

    (Chercheur Indépendant - Aucune)

  • Pierrick Ollivier

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Université de Nantes : EA4272)

Une certification nationale reconnaissant la qualité écologique des produits de la mer (PDM) tarde à voir le jour en France. Annoncée dans la loi Grenelle I en 2009, le décret relatif à l'écolabel public des produits de la pêche maritime n'a été publié que le 27 janvier 2012 alors que les obtentions d'écolabels privés se multiplient. Dans cet article, les facteurs influençant la perception des consommateurs pour les PDM écolabellisés sont étudiés à partir d'une enquête menée auprès de plus de 900 consommateurs français en 2010. Les résultats montrent que la préférence pour des PDM écolabellisés est plus marquée parmi les jeunes. Les caractéristiques liées au processus de production et de commercialisation comme l'attention portée à l'origine géographique des PDM, à leur caractère sauvage ou aquacole, à la technique de pêche et au degré d'exploitation des ressources, favorisent la demande d'information environnementale des consommateurs.

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Paper provided by HAL in its series Post-Print with number halshs-00869365.

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Date of creation: 2013
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Publication status: Published, La Revue d'Etudes en Agriculture et Environnement, 2013, 94, 3, 339-362
Handle: RePEc:hal:journl:halshs-00869365
Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00869365
Contact details of provider: Web page: http://hal.archives-ouvertes.fr/

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  1. Olivier Bonroy & Christos Constantatos, 2004. "Biens de confiance et concurrence en prix. Quand aucun producteur ne souhaite l'introduction d'un label," Revue économique, Presses de Sciences-Po, vol. 55(3), pages 527-532.
  2. Cathy R. Wessells & Robert J. Johnston & Holger Donath, 1999. "Assessing Consumer Preferences for Ecolabeled Seafood: The Influence of Species, Certifier, and Household Attributes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 1084-1089.
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  7. Cathy A. Roheim & Frank Asche & Julie Insignares Santos, 2011. "The Elusive Price Premium for Ecolabelled Products: Evidence from Seafood in the UK Market," Journal of Agricultural Economics, Wiley Blackwell, vol. 62(3), pages 655-668, 09.
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  10. Salladarré Frédéric & Guillotreau Patrice & Perraudeau Yves & Monfort Marie-Christine, 2010. "The Demand for Seafood Eco-Labels in France," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 8(1), pages 1-26, December.
  11. Egizio Valceschini & Bernard Ruffieux, 1996. "Biens d'origine et compétence des consommateurs : les enjeux de la normalisation dans l'agro-alimentaire," Revue d'Économie Industrielle, Programme National Persée, vol. 75(1), pages 133-146.
  12. Brécard, Dorothée & Hlaimi, Boubaker & Lucas, Sterenn & Perraudeau, Yves & Salladarré, Frédéric, 2009. "Determinants of demand for green products: An application to eco-label demand for fish in Europe," Ecological Economics, Elsevier, vol. 69(1), pages 115-125, November.
  13. Johnston, Robert J. & Roheim, Cathy A. & Donath, Holger & Asche, Frank, 2001. "Measuring Consumer Preferences For Ecolabeled Seafood: An International Comparison," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(01), July.
  14. Teisl, Mario F. & Roe, Brian & Hicks, Robert L., 2002. "Can Eco-Labels Tune a Market? Evidence from Dolphin-Safe Labeling," Journal of Environmental Economics and Management, Elsevier, vol. 43(3), pages 339-359, May.
  15. Douadia Bougherara & Virginie Piguet, 2008. "Marchés avec coûts d'information sur la qualité des biens : une application aux produits écolabellisés," Économie et Prévision, Programme National Persée, vol. 182(1), pages 77-96.
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