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Branded pork consumption in Taiwan: Analysis of market and product choice

Author

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  • Jau-Rong Li

    (Department of Agricultural and Resource Economics, Colorado State University, C-320 Clark Building, Fort Collins, CO 80523-1172)

  • Dawn D. Thilmany

    (Department of Agricultural and Resource Economics, Colorado State University, C-320 Clark Building, Fort Collins, CO 80523-1172)

Abstract

This article studies branded pork consumption behavior in Taiwan. Because branded pork is only available in some markets, the consumer decision process involves two stages: the first relates to a consumer's choice of market, and the second is the consumer's product choice (frozen branded pork vs. fresh pork). The results of a two-stage consumer choice model are presented along with discussion of consumer preferences and purchase habits. The implications for developing branded, certified food products in rapidly developing Asian markets are discussed. © 1998 John Wiley & Sons, Inc.

Suggested Citation

  • Jau-Rong Li & Dawn D. Thilmany, 1998. "Branded pork consumption in Taiwan: Analysis of market and product choice," Agribusiness, John Wiley & Sons, Ltd., vol. 14(2), pages 127-138.
    • Handle: RePEc:wly:agribz:v:14:y:1998:i:2:p:127-138
    DOI: 10.1002/(SICI)1520-6297(199803/04)14:2<127::AID-AGR5>3.0.CO;2-4
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    References listed on IDEAS

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    Cited by:

    1. Kim, Renee B. & Boyd, Milton S., 2004. "Identification of Niche Market for Hanwoo Beef: Understanding Korean Consumer Preference for Beef using Market Segment Analysis," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(3), pages 1-19.

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