IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this article or follow this journal

Branded pork consumption in Taiwan: Analysis of market and product choice

  • Jau-Rong Li

    (Department of Agricultural and Resource Economics, Colorado State University, C-320 Clark Building, Fort Collins, CO 80523-1172)

  • Dawn D. Thilmany

    (Department of Agricultural and Resource Economics, Colorado State University, C-320 Clark Building, Fort Collins, CO 80523-1172)

This article studies branded pork consumption behavior in Taiwan. Because branded pork is only available in some markets, the consumer decision process involves two stages: the first relates to a consumer's choice of market, and the second is the consumer's product choice (frozen branded pork vs. fresh pork). The results of a two-stage consumer choice model are presented along with discussion of consumer preferences and purchase habits. The implications for developing branded, certified food products in rapidly developing Asian markets are discussed. © 1998 John Wiley & Sons, Inc.

To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.

Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 14 (1998)
Issue (Month): 2 ()
Pages: 127-138

as
in new window

Handle: RePEc:wly:agribz:v:14:y:1998:i:2:p:127-138
Contact details of provider: Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

as in new window
  1. Gregory A. Baker & Peter J. Crosbie, 1994. "Consumer preferences for food safety attributes: A market segment approach," Agribusiness, John Wiley & Sons, Ltd., vol. 10(4), pages 319-324.
  2. Tauer, Loren W., 1992. "The Value of Segmenting the Milk Market into bST-Produced and Non-bST-Produced Milk," Working Papers 128119, Cornell University, Department of Applied Economics and Management.
  3. Sukant Misra & Donna Grotegut & Kyle Clem, 1997. "Consumer attitude toward Recombinant Porcine Somatotropin," Agribusiness, John Wiley & Sons, Ltd., vol. 13(1), pages 11-20.
  4. Smith, V Kerry & Johnson, F Reed, 1988. "How Do Risk Perceptions Respond to Information? The Case of Radon," The Review of Economics and Statistics, MIT Press, vol. 70(1), pages 1-8, February.
Full references (including those not matched with items on IDEAS)

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:14:y:1998:i:2:p:127-138. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing)

or (Christopher F. Baum)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.