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Consumer attitude toward Recombinant Porcine Somatotropin

Author

Listed:
  • Sukant Misra

    (Department of Agricultural and Applied Economics, Texas Tech University, Lubbock, TX 79409)

  • Donna Grotegut

    (Department of Agricultural and Applied Economics, Texas Tech University, Lubbock, TX 79409)

  • Kyle Clem

    (Department of Agricultural and Applied Economics, Texas Tech University, Lubbock, TX 79409)

Abstract

The study uses primary data collected from a survey conducted in Texas to analyze consumer attitude toward Recombinant Porcine Somatotropin (pST). The article measures consumer concern and awareness about pST and relates them to consumers' willingness to buy pork products produced with pST. Results suggest that a low level of awareness about somatotropin is responsible for higher levels of consumer concerns and unwillingness to accept products produced with pST. The study identifies impacts of various sociodemographic variables on consumer attitude toward pST. © 1997 John Wiley & Sons, Inc.

Suggested Citation

  • Sukant Misra & Donna Grotegut & Kyle Clem, 1997. "Consumer attitude toward Recombinant Porcine Somatotropin," Agribusiness, John Wiley & Sons, Ltd., vol. 13(1), pages 11-20.
    • Handle: RePEc:wly:agribz:v:13:y:1997:i:1:p:11-20
    DOI: 10.1002/(SICI)1520-6297(199701/02)13:1<11::AID-AGR2>3.0.CO;2-Q
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    References listed on IDEAS

    as
    1. McGuirk, Anya M. & Preston, Warren P. & Jones, Gerald M., 1992. "Introducing Foods Produced Using Biotechnology: The Case Of Bovine Somatotropin," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 24(1), pages 1-15, July.
    2. Wojciech J. Florkowski & Catherine Halbrendt & Chung L. Huang & Lesa Sterling, 1994. "Socioeconomic Determinants of Attitudes Toward Bioengineered Products," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 16(1), pages 125-132.
    3. McGuirk, Anya M. & Preston, Warren P. & Jones, Gerald M., 1992. "Introducing Foods Produced Using Biotechnology: The Case Of Bovine Somatotropin," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 24(1), pages 209-223, July.
    4. Misra, Sukant K. & Huang, Chung L. & Ott, Stephen L., 1991. "Consumer Willingness To Pay For Pesticide-Free Fresh Produce," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 16(2), pages 1-10, December.
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    Cited by:

    1. Jau-Rong Li & Dawn D. Thilmany, 1998. "Branded pork consumption in Taiwan: Analysis of market and product choice," Agribusiness, John Wiley & Sons, Ltd., vol. 14(2), pages 127-138.
    2. Glynn T. Tonsor & Ted C. Schroeder & Joost M. E. Pennings & James Mintert, 2009. "Consumer Valuations of Beef Steak Food Safety Enhancement in Canada, Japan, Mexico, and the United States," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 57(3), pages 395-416, September.
    3. Jennifer Grannis & Dawn D. Thilmany, 2002. "Marketing natural pork: An empirical analysis of consumers in the mountain region," Agribusiness, John Wiley & Sons, Ltd., vol. 18(4), pages 475-489.
    4. Hanagriff, Roger D. & Rhoades, Ryan D. & Wilmeth, Doug, 2008. "Consumer Preferences in Purchasing Beef and the Values they Attribute to Branded Beef Products," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46854, Southern Agricultural Economics Association.
    5. Craig A. Bond & Dawn Thilmany & Jennifer Keeling Bond, 2008. "Understanding consumer interest in product and process-based attributes for fresh produce," Agribusiness, John Wiley & Sons, Ltd., vol. 24(2), pages 231-252.

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