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Consumer Willingness To Pay For Multiple Attributes Of Organic Rice: A Case Study In The Philippines

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  • Ara, Shihomi

Abstract

Organic rice production in the Philippines has been growing rapidly since 1986. We conducted a conjoint analysis to determine consumers' preferences of multiple attributes of organic rice in Manila and Naga city. Attributes included were price, reduced health risk level, environmental quality, eating quality, type of organic certification and a fair trade factor. In both cities, health risk was the primary concern. Consumers in Manila revealed organic certification to be the second most important factor while improvement of the farm environment was the second highest factor in Naga city. We found that consumers who live further from the production site have a higher demand for certification. On the other hand, consumers who live close to farms care more about the farm environment and have a lower demand for certification.

Suggested Citation

  • Ara, Shihomi, 2003. "Consumer Willingness To Pay For Multiple Attributes Of Organic Rice: A Case Study In The Philippines," 2003 Annual Meeting, August 16-22, 2003, Durban, South Africa 25911, International Association of Agricultural Economists.
  • Handle: RePEc:ags:iaae03:25911
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    File URL: http://purl.umn.edu/25911
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    References listed on IDEAS

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    1. Krinsky, Itzhak & Robb, A Leslie, 1986. "On Approximating the Statistical Properties of Elasticities," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 715-719, November.
    2. Kerry Smith, V. & Desvousges, William H., 1989. "Subjective versus technical risk estimates: do risk communication policies increase consistency?," Economics Letters, Elsevier, vol. 31(3), pages 287-291, December.
    3. Baker, Gregory A., 1999. "Consumer Preferences For Food Safety Attributes In Fresh Apples: Market Segments, Consumer Characteristics, And Marketing Opportunities," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(01), July.
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    Cited by:

    1. Sayadi, Samir & Gonzalez Roa, M. Carmen & Calatrava Requena, Javier, 2005. "Ranking versus scale rating in conjoint analysis: Evaluating landscapes in mountainous regions in southeastern Spain," Ecological Economics, Elsevier, vol. 55(4), pages 539-550, December.
    2. Rodríguez, Elsa Mirta M. & Lupín, Beatriz & Lacaze, María Victoria, 2005. "Las percepciones de los consumidores de alimentos diferenciados," Nülan. Deposited Documents 1295, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    3. Meroz, Yael & Morone, Andrea & Morone, Piergiuseppe, 2009. "Eliciting environmental preferences of Ghanaians in the laboratory: An incentive-compatible experiment," MPRA Paper 17107, University Library of Munich, Germany.
    4. Probst, Lorenz & Houedjofonon, Elysée & Ayerakwa, Hayford Mensah & Haas, Rainer, 2012. "Will they buy it? The potential for marketing organic vegetables in the food vending sector to strengthen vegetable safety: A choice experiment study in three West African cities," Food Policy, Elsevier, vol. 37(3), pages 296-308.

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