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Understanding Consumers' Perceptions Toward Biotechnology And Labeling

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  • Hine, Susan E.
  • Loureiro, Maria L.

Abstract

Risk perceptions about biotechnology and genetically modified (GM) foods drive the choices made by many consumers. In this paper, we address two important issues; namely, consumer preferences for mandatory labeling of products using biotechnology, as well as consumer response toward three different types of genetically modified processes (biotechnology applications to increase the nutritional content of potatoes, increase potato flavor, and a decrease in pesticide use). We identify socio-demographic characteristics that affect consumer preference for mandatory labeling as well as the support level that might be associated with biotechnology techniques that could improve upon potato characteristics identified as important by the consumer.

Suggested Citation

  • Hine, Susan E. & Loureiro, Maria L., 2002. "Understanding Consumers' Perceptions Toward Biotechnology And Labeling," 2002 Annual meeting, July 28-31, Long Beach, CA 19898, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea02:19898
    DOI: 10.22004/ag.econ.19898
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    References listed on IDEAS

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    1. Buhr, Brian L. & Hayes, Dermot J. & Shogren, Jason F. & Kliebenstein, James B., 1993. "Valuing Ambiguity: The Case Of Genetically Engineered Growth Enhancers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 18(2), pages 1-10, December.
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    5. Loureiro, Maria L. & Hine, Susan E., 2002. "Discovering Niche Markets: A Comparison Of Consumer Willingness To Pay For Local (Colorado Grown), Organic, And Gmo-Free Products," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(3), pages 1-11, December.
    6. Julie A. Caswell, 2000. "An evaluation of risk analysis as applied to agricultural biotechnology (with a case study of gmo labeling)," Agribusiness, John Wiley & Sons, Ltd., vol. 16(1), pages 115-123.
    7. Jill E. Hobbs & Marni D. Plunkett, 1999. "Genetically Modified Foods: Consumer Issues and the Role of Information Asymmetry," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 47(4), pages 445-455, December.
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    9. Robert Coffin & Stephen Moorehead & Douglas Dawson, 1997. "Potato Research and Extension from Private Industry: Potato Production, Genetically Engineered Varieties, Pest Control and Fertility Regimes," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 45(4), pages 461-469, December.
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    Cited by:

    1. Harrison, R. Wes & Han, Jae-Hwan, 2005. "The Effects of Urban Consumer Perceptions on Attitudes for Labeling of Genetically Modified Foods," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(2), pages 1-10, July.
    2. Katarzyna Zagórska & Mikołaj Czajkowski & Nick Hanley, 2022. "“GMO – Doesn’t Have To Go!” – Consumers’ Preferences Towards Genetically Modified Products Labelling and Sale," Working Papers 2022-07, Faculty of Economic Sciences, University of Warsaw.
    3. Harrison, R. Wes & Mclennon, Everald, 2004. "Analysis of Consumer Preferences for Biotech Labeling Formats," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 36(1), pages 1-13, April.

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