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Consumer Attitudes Towards Genetically Modified Foods In Norway

Author

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  • Grimsrud, Kristine M.
  • McCluskey, Jill J.
  • Loureiro, Maria L.
  • Wahl, Thomas I.

Abstract

There is a lack of public acceptance of genetically modified (GM) food products in Europe. Using a dichotomous choice contingent valuation methodology, we find that willingness to accept (WTA) for GM food in Norway is positively affected (i.e. a greater discount is required) by higher levels of self-reported risk perceptions toward GM-food and preferences for domestically produced food. The estimation results show that self-reported knowledge about biotechnology increases WTA while higher levels of formal education decrease the WTA for GM-foods. Also, respondents who have a high level of concern about food safety have a higher WTA for GM food. Further, we estimate mean willingness to accept for GM food products. Our results indicate that our sample on average wants a 47.7% discount on GM bread compared to conventional bread. For GM-salmon a 56.0% discount compared to non-GM salmon is necessary.

Suggested Citation

  • Grimsrud, Kristine M. & McCluskey, Jill J. & Loureiro, Maria L. & Wahl, Thomas I., 2002. "Consumer Attitudes Towards Genetically Modified Foods In Norway," 2002 Annual meeting, July 28-31, Long Beach, CA 19818, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea02:19818
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    File URL: http://purl.umn.edu/19818
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    References listed on IDEAS

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    1. Michael Burton & Dan Rigby & Trevor Young, 2001. "Consumer attitudes to genetically modified organisms in food in the UK," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 28(4), pages 479-498, December.
    2. Cameron, Trudy Ann & Huppert, Daniel D., 1989. "OLS versus ML estimation of non-market resource values with payment card interval data," Journal of Environmental Economics and Management, Elsevier, vol. 17(3), pages 230-246, November.
    3. Lusk, Jayson L. & Daniel, M. Scott & Mark, Darrell R. & Lusk, Christine L., 2001. "Alternative Calibration And Auction Institutions For Predicting Consumer Willingess To Pay For Nongenetically Modified Corn Chips," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(01), July.
    4. McCluskey, Jill J., 2000. "This Product May Contain GMOs," Choices, Agricultural and Applied Economics Association, vol. 15(2).
    5. Barbara J. Kanninen, 1993. "Optimal Experimental Design for Double-Bounded Dichotomous Choice Contingent Valuation," Land Economics, University of Wisconsin Press, vol. 69(2), pages 138-146.
    6. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(02), December.
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