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The Relative Importance of Preferences for Country-of-Origin in China, France, Niger and the United States

Author

Listed:
  • Ehmke, Mariah D.
  • Lusk, Jayson L.
  • Tyner, Wallace E.

Abstract

Country-of-origin (COO) is an increasingly politicized credence attribute in the globalizing food system. While international policy development in this area is geographically far-reaching, the benefits of country-of-origin labels (COOL) to producers and consumers from countries in different locations and levels of economic development are not clear. Previous work investigates the importance of COO to consumers, but is typically limited in scope to consumers in one nation. In addition, little is known about the importance of COO information relative to other credence attributes, especially in non-meat food products. This study measures the benefits of COOL to an internationally diverse set of consumers (in developed and developing countries) and estimates their priority rank in policy development. The paper draws upon research in the management literature suggesting consumer information needs are not based on quality alone, but also relate to affective (emotional) and normative (social acceptance) needs. A conjoint experiment is conducted in China, France, Niger and the United States to elicit consumer preferences for COO information, organic production, and genetic modification. The results indicate COO information is not as important as genetically modified content information (France, the United States, and Niger) or organic production information (China). Findings reveal individuals with quality and food safety information needs place higher importance on genetically modified and organic food information than COO information.

Suggested Citation

  • Ehmke, Mariah D. & Lusk, Jayson L. & Tyner, Wallace E., 2006. "The Relative Importance of Preferences for Country-of-Origin in China, France, Niger and the United States," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25408, International Association of Agricultural Economists.
  • Handle: RePEc:ags:iaae06:25408
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    References listed on IDEAS

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    Cited by:

    1. Bolliger, Conradin & Reviron, Sophie, 2008. "Consumer Willingness to Pay for Swiss Chicken Meat: An In-store Survey to Link Stated and Revealed Buying Behaviour," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44155, European Association of Agricultural Economists.

    More about this item

    Keywords

    country-of-origin; genetic modification; organic; conjoint; onion; information; food policy; International Relations/Trade; Q13; Q18; Q17;

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy
    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade

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