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Consumer Acceptance of Genetically Modified Foods in Taiwan: Is Positive Discount the Same as Negative Premium?


  • Kaneko, Naoya
  • Chern, Wen S.


This paper finds Taiwanese consumers' willingness to pay a premium on the non-GM food differs from their willingness to accept a discount on the GM food. It further finds that the non-GM choosers are more committed to the non-GM food than the GM choosers to the GM food.

Suggested Citation

  • Kaneko, Naoya & Chern, Wen S., 2005. "Consumer Acceptance of Genetically Modified Foods in Taiwan: Is Positive Discount the Same as Negative Premium?," 2005 Annual meeting, July 24-27, Providence, RI 19491, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea05:19491

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    References listed on IDEAS

    1. Michael Burton & Dan Rigby & Trevor Young, 2001. "Consumer attitudes to genetically modified organisms in food in the UK," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 28(4), pages 479-498, December.
    2. Jayson L. Lusk & Jutta Roosen & John A. Fox, 2003. "Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(1), pages 16-29.
    3. Li Quan & McCluskey Jill J & Wahl Thomas I., 2004. "Effects of Information on Consumers' Willingness to Pay for GM-Corn-Fed Beef," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 2(2), pages 1-18, May.
    4. Kristine M. Grimsrud & Jill J. McCluskey & Maria L. Loureiro & Thomas I. Wahl, 2004. "Consumer Attitudes to Genetically Modified Food in Norway," Journal of Agricultural Economics, Wiley Blackwell, vol. 55(1), pages 75-90.
    5. Grimsrud, Kristine M. & McCluskey, Jill J. & Loureiro, Maria L. & Wahl, Thomas I., 2002. "Consumer Attitudes Towards Genetically Modified Foods In Norway," 2002 Annual meeting, July 28-31, Long Beach, CA 19818, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(02), December.
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    Cited by:

    1. Karli, Bahri & Bilgic, Abdulbaki & Miran, Bulent, 2008. "Consumers' Perceptions about Genetically Modified Foods and Their Stated Willingness-to-Pay for Genetically Modified Food Labeling: Evidences from Turkey," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6754, Southern Agricultural Economics Association.

    More about this item


    Genetically Modified; Contingent Valuation; Willingness to Pay; Stated Preference; Consumer/Household Economics; Q0; D1;

    JEL classification:

    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General
    • D1 - Microeconomics - - Household Behavior


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