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Consumer Acceptance of Nutritionally Enhanced Genetically Modified Food: Relevance of Gene Transfer Technology

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  • Onyango, Benjamin M.
  • Nayga, Rodolfo M., Jr.

Abstract

This study examines consumer's willingness to consume different types of a nutritionally enhanced food product (i.e., breakfast cereal with calcium, omega fatty acids, or anti-oxidants) derived from grains genetically modified using two types of technologies: plant-to-plant gene transfer technology and animal-to plant gene transfer technology. Findings indicate a majority of the respondents are willing or somewhat willing to consume the three types of nutritionally enhanced genetically modified breakfast cereal, but are less willing if the genetically modified product is derived from animal-to-plant gene transfer technology than from plant-to-plant gene transfer technology. However, the results of the ordered probit models suggest there are groups of consumers who will not approve of the use of either type of gene transfer technology even with the presence of an enhanced nutritional benefit in the product.

Suggested Citation

  • Onyango, Benjamin M. & Nayga, Rodolfo M., Jr., 2004. "Consumer Acceptance of Nutritionally Enhanced Genetically Modified Food: Relevance of Gene Transfer Technology," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(3), pages 1-17, December.
    • Handle: RePEc:ags:jlaare:30919
    DOI: 10.22004/ag.econ.30919
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    References listed on IDEAS

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    Cited by:

    1. Canavari, Maurizio & Tisselli, Farid & Nayga, Rodolfo M., Jr. & Scarpa, Riccardo, 2009. "Italian Consumer Acceptance of Nutritionally Enhanced GM Food," 2009 Conference, August 16-22, 2009, Beijing, China 51651, International Association of Agricultural Economists.
    2. Corey Cusimano & Edward B. Royzman & Robert F. Leeman & Stephen Metas, 2018. "Measurement is the core disgust problem: Response to Inbar and Scott (2018)," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 13(6), pages 639-651, November.
    3. Kennedy Otieno Pambo & David Jakinda Otieno & Julius Juma Okello, 2017. "Analysis of Consumer Preference for Vitamin A-Fortified Sugar in Kenya," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 29(4), pages 745-768, August.
    4. Kennedy Otieno, Pambo, 2013. "Analysis of Consumer Awareness and Preferences for Fortified Sugar in Kenya," Research Theses 243455, Collaborative Masters Program in Agricultural and Applied Economics.
    5. Rim Lassoued & Konstantinos Giannakas, 2010. "Economic Effects of the Consumer‐oriented Genetically Modified Products in Markets with a Labelling Regime," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(3), pages 499-526, September.
    6. E. O. Chukwuma-Nwuba, 2013. "The Failure of Most Entrepreneurial Technological Innovations to Diffuse: What the Literatures Say," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 1(11), pages 463-470.
    7. repec:ags:aaea15:200414 is not listed on IDEAS
    8. David R. Just & Julie M. Goddard, 2023. "Behavioral framing and consumer acceptance of new food technologies: Factors influencing consumer demand for active packaging," Agribusiness, John Wiley & Sons, Ltd., vol. 39(1), pages 3-27, January.
    9. Pambo, Kennedy & Otieno, David & Okello, Julius J., 2015. "Willingness-to-Pay for Sugar Fortification in Western Kenya," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 202970, Agricultural and Applied Economics Association.
    10. Brad Love & Michael Mackert & Kami Silk, 2013. "Consumer Trust in Information Sources," SAGE Open, , vol. 3(2), pages 21582440134, June.
    11. Antonopoulou, Lina & Papadas, Christos T. & Targoutzidis, Antonis, 2009. "The Impact Of Socio-Demographic Factors And Political Perceptions On Consumer Attitudes Towards Genetically Modified Foods: An Econometric Investigation," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 10(2), pages 1-15.
    12. repec:cup:judgdm:v:13:y:2018:i:6:p:639-651 is not listed on IDEAS
    13. Carolina González & Nancy Johnson & Matin Qaim, 2009. "Consumer Acceptance of Second‐Generation GM Foods: The Case of Biofortified Cassava in the North‐east of Brazil," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(3), pages 604-624, September.

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